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Startup Tips

The business side of cooking

Culinary entrepreneurship goes beyond making sumptuous meals.

Cooking as a business may be easy enough to imagine, but culinary entrepreneurship is an altogether different thing. As Anthony Brendan Yu, president of the South Luzon cluster of the Jollibee Franchisees Association, defines it, culinary entrepreneurship is the business side of ...

by Elaine Ruzul S. Ramos  | July 24, 2015 02:00:00
Business Ideas

Using direct marketing to develop customer loyalty

Due to the saturation of the market by so many competing products and services, the simple shotgun approach to advertising is no longer as effective as it used to be. Direct marketing is an effective tool for establishing and expanding a direct relationship with customers.

Due to the saturation of the market by so many competing products and services, the simple shotgun approach to advertising is no longer as effective as it used to be. There simply is too much "noise" to contend with in both the ...

by Raymond A. Martinez  | September 06, 2013 10:00:00
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