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Run & Grow

5 writing tactics for making more business

Sharpen your marketing approach to connect with readers in a meaningful way

Are you molding someone’s belief to serve your own self-interest?The question puzzles entrepreneurs. Once they start evaluating their marketing approach on ethical grounds, as well they should, they understand their messages must fall clearly on the side of persuasion, not manipulation. It all comes down to intention. Problems arise when ...

by Yatin Khulbe  | November 12, 2016 12:00:00
Run & Grow

Are you making any of these 6 marketing mistakes?

There is no one-size-fits-all approach to marketing

I recently hit a wall in one of my businesses, recognizing that I was making some critical marketing mistakes. But until that moment, I hadn't realized that I myself was an offender. Credit the power of networks: I had the perfect contact in ...

by Darrah Brustein  | September 22, 2016 12:00:00
Run & Grow

How to save time and money with marketing automation (Infographic)

It only takes 9 steps

When it comes to growth hacking and digital marketing, it’s vital to leverage marketing automation and implement a solid customer journey optimization strategy that helps you save time, money and quickly acquire more customers. What is marketing automation?In plain English, marketing automation refers to the technologies that enable you ...

by Ehsan Jahandarpour  | September 04, 2016 12:00:00
Startup Tips

Do-it-yourself PR tips for small businesses

6 basic steps on how to create buzz about your biz

If you’re a small business, doing your own PR is all about crafting pitches and getting them to the right people. You have to be authentic by truthfully projecting yourself and your business. If you’re willing to put in the time and ...

by Rich Khan  | August 30, 2016 01:00:00
Run & Grow

Which social media sites make sense for your business?

Consider the pros and cons of social media platforms before using those for your business.

In his book Success Secrets of the Online Marketing Superstars, Mitch Myerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. Learn how to master proven strategies, avoid costly mistakes and grow your business. In this edited ...

by Mitch Meyerson  | May 30, 2015 04:00:00
Business Ideas

Using direct marketing to develop customer loyalty

Due to the saturation of the market by so many competing products and services, the simple shotgun approach to advertising is no longer as effective as it used to be. Direct marketing is an effective tool for establishing and expanding a direct relationship with customers.

Due to the saturation of the market by so many competing products and services, the simple shotgun approach to advertising is no longer as effective as it used to be. There simply is too much "noise" to contend with in both the ...

by Raymond A. Martinez  | September 06, 2013 10:00:00
Business Ideas

Using mobile marketing for small business

There are other ways to establish your brand digitally.

It’s undeniable that social media marketing has worked wonders for various companies. However, there are other ways to establish your brand digitally aside from using social media networks or ads. In the rush to get likes on that fan page, people tend ...

July 18, 2013 02:00:00
Startup Tips

Knowing the difference between marketing and sales

You need to know the difference between marketing and selling for you to be able to reach consumers. Here are a few pointers

Many business owners and practitioners mistakenly think of selling and marketing as interchangeable concepts. This is particularly true in the case of small businesses, which often equates marketing with selling due to organizational and resource limitations. But even if sales and marketing ...

by Ampy Rio  | May 22, 2013 10:00:00
Business Ideas

15 ways to attract and keep customers

Read advice from three experts.

by Peter Imbong  | May 14, 2013 03:00:00
Business Ideas

The difference between marketing and selling

You need to know the difference to be able to reach consumers.

Many business owners and practitioners mistakenly think of selling and marketing as interchangeable concepts. This is particularly true in the case of small businesses, which often equates marketing with selling deliberately due to organizational and resource limitations.But even if sales and marketing ...

April 16, 2013 09:00:00
Business Ideas

How to make a knockout presentation

Read how these essential steps can help you sway potential customers to swing your way.

If you start by getting a bad case of the jitters, welcome to the human race. The prospect of speaking before a crowd, let alone before one whose collective decisions may mean a heftier bankbook for your company or a run on ...

March 22, 2013 10:00:00
Startup Tips

Five startup strategies

Entrepreneurs share tips about the crucial startup phase

All successful enterprises started with a brilliant business concept. Come up with a mediocre concept and it sure hurts the chances of a business taking off.This principle guided business partners and longtime friends Esel de Sagun and Em Somera in putting up ...

by Carlo P. Mallo  | February 12, 2013 10:00:00
Business Ideas

The merry months of online marketing

Make the most of your online marketing campaign during the holidays with these tips.

The Christmas season in the Philippines officially begins when the “ber” months start. September 1 ushers in the yuletide with christmas carols hitting the airwaves, Christmas decorations adorning houses, and series of weekend sales offered at the malls.But, the early start of ...

November 21, 2012 10:00:00
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