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Startup Tips

Do-it-yourself PR tips for small businesses

6 basic steps on how to create buzz about your biz

If you’re a small business, doing your own PR is all about crafting pitches and getting them to the right people. You have to be authentic by truthfully projecting yourself and your business. If you’re willing to put in the time and ...

by Rich Khan  | August 30, 2016 01:00:00
Business Ideas

Using mobile marketing for small business

There are other ways to establish your brand digitally.

It’s undeniable that social media marketing has worked wonders for various companies. However, there are other ways to establish your brand digitally aside from using social media networks or ads. In the rush to get likes on that fan page, people tend ...

July 18, 2013 02:00:00
Business Ideas

How to make a knockout presentation

Read how these essential steps can help you sway potential customers to swing your way.

If you start by getting a bad case of the jitters, welcome to the human race. The prospect of speaking before a crowd, let alone before one whose collective decisions may mean a heftier bankbook for your company or a run on ...

March 22, 2013 10:00:00
Business Ideas

The merry months of online marketing

Make the most of your online marketing campaign during the holidays with these tips.

The Christmas season in the Philippines officially begins when the “ber” months start. September 1 ushers in the yuletide with christmas carols hitting the airwaves, Christmas decorations adorning houses, and series of weekend sales offered at the malls.But, the early start of ...

November 21, 2012 10:00:00
Business Ideas

3 elements of an effective sales proposal

Things to remember in crafting an effective sales proposal

Knowing how to create a winning sales proposal is very important for surviving in today’s highly competitive business environment.A well-written sales proposal will help convince a prospective client that your product or service corresponds to the needs of his business.Here are some ...

October 24, 2012 05:00:00
Business Ideas

Top tips for the budding online marketer

What is the goal of your campaign?

With Mother’s Day coming up soon, it’s no wonder that Filipinos are turning to the internet to ensure they get the date right and track down the right gifts for their mothers. A look at Insights for Search shows that searches for ...

May 02, 2012 10:00:00
Business Ideas

Why you need social media in your marketing plan

Make social media part of your marketing plan from Day 1.

Cebu Pacific, the country’s leading domestic carrier and pioneer in online booking, once had an unsuccessful online campaign before its viral video on dancing flight attendants.“Prior to 2009 (when the company started using social media), there was an effort to introduce a ...

March 19, 2012 04:00:00
Business Ideas

5 tips on how to market your products and services to women

We give you tips that would ensure a boost in sales and brand recall.

Not too long ago, a popular American singer emphatically declared that girls run the world (what\\\'s her name again? We kid, we kid!). We definitely agree with this statement, especially when it comes to business. There are more women around the world ...

by KC Calpo  | March 19, 2012 11:00:00
Business Ideas

The 80/20 marketing rule

This ratio and its applications can have a major impact on how you do business.

A strategy that Eric Ladines Villarama, a licensed guerrilla marketing master trainer, recommends for  startups launching their own marketing campaigns is the 80/20 rule. “There is a world of difference between efficiency and effectiveness, and it’s in that world that guerrillas flourish. ...

February 20, 2012 02:00:00
Business Ideas

The whys and hows of e-mail marketing

E-mail marketing gives businesspeople the opportunity to communicate with consumers on a personal level.

E-mail marketing is exactly what the name implies: using electronic correspondence to deliver timely and detailed messages about a product or service to consumers. E-mail marketing remains an important part of an entrepreneur or company\\\'s arsenal of tools: unlike traditional methods and ...

by KC Calpo  | February 13, 2012 10:00:00
Startup Tips

Mixing and matching your marketing options

Relying solely on above-the-line approaches or below-the-line methods may be ill-advised for startups.

Maximizing the tools offered by the Internet to promote your business is hot right now. It’s not surprising: it offers low-cost options and allows you to target your market directly. However, Julie Tañada, a professor specializing in marketing at De La Salle ...

February 06, 2012 09:00:00
Business Ideas

A new place for your ads

The future is in mobile marketing.

Aside from new locations, entrepreneurs are also on the prowl for new marketing platforms. Look no further as the new platform that you are looking for might be in the very gadget that you have in your palms right now -- your ...

November 25, 2011 06:00:00
Startup Tips

The basics of building a brand

Adopting a brand is one of the first things that an entrepreneur should do

You have a product. You know it’s good and consumers stand to benefit from it. Now you just have to launch it in the market. You’ll need people to notice and buy this product. You need a brand.Some business owners argue that ...

by Entrepreneur Staff  | October 10, 2011 02:00:00