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Startup Tips

Financial Adviser: 5 Business Strategies Entrepreneurs Can Learn From Marketing Guru Josiah Go

Go is also a bestselling author of 16 business books on marketing that have sold over 250,000 copies

Josiah Go is the founder of Waters Philippines, a home water purifier business that is the largest water selling company not only in the country but in the whole of AsiaJosiah Go wanted to be a marketing specialist after realizing that the ...

by Henry Ong  | July 24, 2018 09:00:00
Run & Grow

How to Use Memes to Attract More Attention Online

Looking to try something new on social media? Use memes

If you open Facebook or Instagram on your mobile device right now and scroll through your feed, you are almost certain to encounter a meme within seconds. Memes have become extremely popular on social media because they are so easily sharable -- and this ...

by Jonathan Long  | July 09, 2018 12:00:00
Startup Tips

4 Marketing Lessons You Can Learn From Kim Kardashian

One thing is certain: Kim K knows how to market herself. Ever think you'd take pointers from someone like her?

by Sujan Patel  | September 15, 2017 08:00:00
Startup Tips

Here's How I Took My Business From Paper to Profitable With Minimal Marketing Spend

Despite what small businesses with tight budgets believe, marketing spend shouldn't be the first to go

When I was a senior in college, I pitched my undergraduate capstone project as such: I was going to start a business . . . on paper. As a marketing major stuck in an artsy honors program, my capstone project options were limited to ...

by Allie Decker  | May 08, 2017 06:00:00
Startup Tips

6 Steps to Creating the Perfect Marketing Video (Infographic)

How any company can make an impactful video, based on science and experience

Every company wants to create a viral video, but I’ve got some bad news for you. Even the best videos have no guarantee they’ll ever be as popular as that heart-wrenching fast food ad, or that jingle campaign of a popular actor for ...

by Eric Hinson  | February 25, 2017 07:00:00
News and Events

(Infographic) What are the Most Recognizable PH Brands?

Only a few local names made it to the top 100 brands in the country but the rewards are big

For a brand to be considered successful, it must have a strong recall with the general public. A consumer must associate the brand with the product or service it is offering.As part of its annual ranking of the 1,000 most recognizable brands ...

by Lorenzo Kyle Subido  | January 25, 2017 11:00:00
News and Events

Put Your Money Where Your Marketing Is

Marketing budgets will see increased budgets in 2017, including a focus on digital marketing, a new study says

It wasn’t all that long ago that marketing experts were telling their clients that the Great Recession created great opportunities for companies brave enough to increase their investments in marketing.So, why are companies doing exactly the opposite now that the economy is ...

by Constance Aguilar  | December 27, 2016 12:00:00
Run & Grow

The 5 Marketing Trends to Keep Your Eyes on for 2017

From detailed content to innovative social-media campaigns, here are some trends to look out for in the upcoming year

As we’ve seen repeatedly this year, it’s always hard to predict the future. But companies try every year, from budget projections to planning marketing strategies. Though we’d all like to be clairvoyant enough to know what the next best thing will be, ...

by Small Business PR  | December 23, 2016 12:00:00
News and Events

Listen Up: Queen of Retail Talks Trends for 2017

Bricks-and-clicks strategies, pop-up stores and experiential marketing are things to watch out for next year

Retail is in revolution, and progressive ideas are coming to the market. These changes aim to evolve the shopping experience and redefine how we interact with our favorite brands.Faith Hope Consolo, renowned retail broker and consultant, has made it her life’s work to ...

by Amy Osmond Cook  | December 07, 2016 12:00:00
Run & Grow

3 ways for startups to master the art of emailing

Rule number one ”" be a real person

Chances are, your business needs something: more clients, members, customers, partners or publicity. Whether you have an in-house team or you hire a marketing company, you’ll want to create original, high-value content for those inevitable email campaigns. After launching our own company, we ...

by Phong Ly  | November 29, 2016 12:00:00
Run & Grow

5 writing tactics for making more business

Sharpen your marketing approach to connect with readers in a meaningful way

Are you molding someone’s belief to serve your own self-interest?The question puzzles entrepreneurs. Once they start evaluating their marketing approach on ethical grounds, as well they should, they understand their messages must fall clearly on the side of persuasion, not manipulation. It all comes down to intention. Problems arise when ...

by Yatin Khulbe  | November 12, 2016 12:00:00
Business Ideas

PH startup marketing firm champions ad automation for small businesses

Using Brand Philosophy’s technology, local MSMEs can now use machines, codes to buy ads in real time

Within the same year it introduced Blog Ex—a unique blogging convention that helps businesses tap local bloggers—the Mandaluyong-based start-up, Brand Philosophy, has set its eyes on yet another novelty: advertorial automation.Following recent talks with its US-based IT partner Bluagile, the digital marketing ...

by Angelo Cantera  | November 07, 2016 06:00:00
Business Ideas

How to sell with emotion

Practical excerpts to help raise your sales, from Craig Simpson's book, The Advertising Solution

Ad legend Robert Collier’s phenomenal success as a copywriter made him a figure that many ad writers and promoters still turn to for advice and inspiration. In The Robert Collier Letter Book, he dissected a series of ads to show what made them ...

by Craig Simpson  | October 25, 2016 04:00:00
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