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Startup Tips

Financial Adviser: 5 Business Strategies Entrepreneurs Can Learn From Marketing Guru Josiah Go

Go is also a bestselling author of 16 business books on marketing that have sold over 250,000 copies

Josiah Go is the founder of Waters Philippines, a home water purifier business that is the largest water selling company not only in the country but in the whole of AsiaJosiah Go wanted to be a marketing specialist after realizing that the ...

by Henry Ong  | July 24, 2018 09:00:00
Startup Tips

You can do Super Bowl marketing on a shoestring budget

Get more creative in order to take advantage of the big game.

The Super Bowl is the biggest day of the year in (American) sports and for TV commercials. These 31 brands paid CBS at least $5 million bucks to show their 30-second spot to at least 100 million viewers—and all 31 of them (well, their marketing ...

by Landon Ledford  | February 08, 2016 07:00:00
Startup Tips

What's the deal with Friday the 13th?

Why dread Friday the 13th when you can possibly turn it into a marketing opportunity?

Don't look now but it's Friday the 13th. The dreaded unluckiest of days--something to do with the Knights Templar and the Holy Grail. People still act weird when the 13th, which we have every month, lands on a Friday (but people are ...

by Mike Werling  | February 13, 2015 12:00:00
Startup Tips

Creating your data analytics plan

You've discovered Google Analytics and now, you're wondering how to turn those numbers into tangible strategies. Here are a few steps to take before interpreting the numbers.

You’ve discovered Google Analytics and now, you’re wondering how to turn those numbers into tangible strategies. Here are a few steps to take before interpreting the numbers.The Certified Digital Marketer (CDM) Program recommends you check on server technologies, mobile activities, responsive website ...

by International Institute of Digital Marketing  | December 05, 2014 11:00:00
Startup Tips

Creating the 'big idea'

How can a business owner or marketing strategist formulate an effective digital marketing plan? Here are some pointers when writing a digital brief.

In the course of writing the digital marketing plan for something broad as your business to something specific as your website, you will be tasked with a few needful things.In a recent lecture in the Certified Digital Marketer (CDM) Program, Rezza Custodio-Soriano, ...

by International Institute of Digital Marketing  | November 01, 2014 12:02:00
Startup Tips

Common mobile marketing blunders to avoid

With the continuously rising number of smartphone users in the market, the importance of mobile marketing has become imperative. Do you intend to use it to bolster your business performance? Here are the common mistakes to avoid.

by International Institute of Digital Marketing  | July 18, 2014 11:00:00
News and Events

Entrepreneur Philippines holds first 'Entrepreneur Talks'

As the number of up-and-coming entrepreneurs expands, competition is starting to get tough. To keep up with the competitors, businesses must come up with an effective marketing strategy to attract more customers.

It’s never too late to adjust to the winds of change. With the right strategy coming from a true expert, discover new marketing tactics to ensure the success of your business. Entrepreneur Philippines held its first ‘Entrepreneur Talks’ last May 14, 2014 ...

by Entrepreneur Staff  | May 20, 2014 04:30:00

What to look for in a pizza franchise

Food-loving Filipinos mostly love pizza. If you are considering buying a pizza stand franchise, here are six important factors you should look for, which are all inherent in Pizza Pedrico's.

by James Humarang  | April 29, 2014 09:20:00
Startup Tips

The importance of business websites

No one can underestimate the power of a business' online site. Having its own website can help any enterprise compete more aggressively with rivals, communicate better with customers, and generate greater income. At the same time, maintaining a site is a good and inexpensive way to advertise one's own business.

Two billion people—that’s the approximate number of people worldwide which has access to the World Wide Web, according to 2011 figures.In the US, an average American spends 27 hours per month online using desktop PC, reports Nielsen last February. While TV is ...

by International Institute of Digital Marketing  | April 25, 2014 04:50:00