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Run & Grow

5 writing tactics for making more business

Sharpen your marketing approach to connect with readers in a meaningful way

Are you molding someone’s belief to serve your own self-interest?The question puzzles entrepreneurs. Once they start evaluating their marketing approach on ethical grounds, as well they should, they understand their messages must fall clearly on the side of persuasion, not manipulation. It all comes down to intention. Problems arise when ...

by Yatin Khulbe  | November 12, 2016 12:00:00
Business Ideas

Using mobile marketing for small business

There are other ways to establish your brand digitally.

It’s undeniable that social media marketing has worked wonders for various companies. However, there are other ways to establish your brand digitally aside from using social media networks or ads. In the rush to get likes on that fan page, people tend ...

July 18, 2013 02:00:00
Business Ideas

15 ways to attract and keep customers

Read advice from three experts.

by Peter Imbong  | May 14, 2013 03:00:00
Business Ideas

How to make a knockout presentation

Read how these essential steps can help you sway potential customers to swing your way.

If you start by getting a bad case of the jitters, welcome to the human race. The prospect of speaking before a crowd, let alone before one whose collective decisions may mean a heftier bankbook for your company or a run on ...

March 22, 2013 10:00:00
Startup Tips

Five startup strategies

Entrepreneurs share tips about the crucial startup phase

All successful enterprises started with a brilliant business concept. Come up with a mediocre concept and it sure hurts the chances of a business taking off.This principle guided business partners and longtime friends Esel de Sagun and Em Somera in putting up ...

by Carlo P. Mallo  | February 12, 2013 10:00:00
Business Ideas

The merry months of online marketing

Make the most of your online marketing campaign during the holidays with these tips.

The Christmas season in the Philippines officially begins when the “ber” months start. September 1 ushers in the yuletide with christmas carols hitting the airwaves, Christmas decorations adorning houses, and series of weekend sales offered at the malls.But, the early start of ...

November 21, 2012 10:00:00
Business Ideas

Right on the mark

How do you operate in a competitive market? Two startups share their customer-centered strategies.

For businesses, it’s not enough to simply set up shop: you have to reach out to your target market, and make sure that they remember you rather than your competitors. However, the current advertising landscape is so crowded, and the sheer quantity ...

by Dante Gagelonia  | September 25, 2012 05:00:00
Business Ideas

Top tips for the budding online marketer

What is the goal of your campaign?

With Mother’s Day coming up soon, it’s no wonder that Filipinos are turning to the internet to ensure they get the date right and track down the right gifts for their mothers. A look at Insights for Search shows that searches for ...

May 02, 2012 10:00:00
Business Ideas

Why you need social media in your marketing plan

Make social media part of your marketing plan from Day 1.

Cebu Pacific, the country’s leading domestic carrier and pioneer in online booking, once had an unsuccessful online campaign before its viral video on dancing flight attendants.“Prior to 2009 (when the company started using social media), there was an effort to introduce a ...

March 19, 2012 04:00:00
Business Ideas

5 tips on how to market your products and services to women

We give you tips that would ensure a boost in sales and brand recall.

Not too long ago, a popular American singer emphatically declared that girls run the world (what\\\'s her name again? We kid, we kid!). We definitely agree with this statement, especially when it comes to business. There are more women around the world ...

by KC Calpo  | March 19, 2012 11:00:00
Business Ideas

The 3 benefits of great copywriting

How do you boost the value of your product or service? Mind your language.

Think of a product you like, and chances are, you\\\'ll immediately recall the tagline from its TV or radio ad. You can credit effective copywriting for that. “Copywriting—in its strictest, marketing-related sense—refers to the words used in advertisements and commercials, written for ...

by Eileen Ang  | February 22, 2012 03:00:00
Business Ideas

The 80/20 marketing rule

This ratio and its applications can have a major impact on how you do business.

A strategy that Eric Ladines Villarama, a licensed guerrilla marketing master trainer, recommends for  startups launching their own marketing campaigns is the 80/20 rule. “There is a world of difference between efficiency and effectiveness, and it’s in that world that guerrillas flourish. ...

February 20, 2012 02:00:00
Business Ideas

Guerilla marketing 101

Get creative and see your business grow.

Don’t let limited resources hinder your marketing efforts. Get creative and see your business grow.[related|post]It\\\'s common sense: you need to spend on marketing to draw attention to your business. The problem, however, may lie in your lack of funds to get the ...

February 13, 2012 03:00:00