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Run & Grow

9 Sales and Marketing Tips for Startups

How you sell yourself is different than how you market yourself

Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs -- all the time -- it can ...

by Mike Kappel  | January 27, 2017 12:00:00
Startup Tips

Write better ad copy with this 1 rule

Sell benefits, not features.

One of the best, most succinct rules for writing ad copy that works is to “sell the sizzle, not the steak.” The heart of any successful direct mail campaign is the sales piece. That’s where it all starts.Related: 7 Rules for Writing ...

by Craig Simpson  | July 02, 2016 09:00:00
Startup Tips

The 6 biggest branding errors most startups make

Branding is not only about logos and taglines.

Branding is an imperative central foundation to any marketing strategy. Serving as the aggregate component of your company identity, your brand is often responsible for formulating first impressions, building familiarity in the public, growing your reputation, and ultimately, securing the long-term loyalty of your ...

by Larry Alton  | June 20, 2016 09:00:00
Startup Tips

You can't succeed at sales working in failure mode

Customers buy products because of effective marketing, not because of a salesperson.

As an entrepreneur, time is your scarcest resource. You should try to spend each minute of your work life in the most effective way possible. This means reducing the time you spend on sales and increasing the time you spend on marketing. Marketing scales; sales does ...

by Jurgen Appelo  | June 02, 2016 11:00:00
Startup Tips

Integrate marketing and sales teams to increase revenue

Aligning the two teams can help create a culture of honesty and transparency.

Last week, I was asked a thoughtful, if slightly provocative question from an enterprise-sales candidate I was interviewing: "What’s your quota?" he queried. But I was not put off. As a former vice president of sales turned chief marketing officer (CMO), I ...

by Jason Wesbecher  | May 31, 2016 08:00:00
Startup Tips

3 trends impacting small, medium businesses now

Marketing has become an important tool more than ever for MSMEs to innovate customer service.

Since 2014, small and medium-sized business owners have experienced year-on-year improvement of business results, and they are increasingly optimistic about the current economic environment.According to a recent survey, 56% of local business owners plan to increase their marketing budgets in 2016 in the ...

by Allison Checchi  | April 16, 2016 09:00:00