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News and Events

Feelings, Not Logic: Insights from Bozoma St. John in Digicon 2018

Former head marketer of Apple Music and Uber delivered keynote speech in annual digital tech event

“We’re in the feelings business, not in the data business.”So said Bozoma Saint John, the chief marketing officer of multinational entertainment group Endeavor, in her keynote speech discussing brand marketing in the current marketing landscape. Her talk kicked off Digicon 2018, a ...

by Lorenzo Kyle Subido  | October 03, 2018 05:00:00
News and Events

McDo's Sharon-Gabby Reunion Commercial Tops PH YouTube Ads in First Half of 2018

The YouTube Ads Leaderboard featured ads capitalizing on the Valentine's season

McDonald’s Philippines’ “Kumusta Ka” was named the most popular Philippine ad on YouTube in the first half of 2018, YouTube Philippines announced last August 23.The one-and-a-half-minute long ad featured the reunion of actors Sharon Cuneta and Gabby Concepcion, one of the most ...

by Lorenzo Kyle Subido  | August 24, 2018 06:00:00
News and Events

Meet 2 Filipinas Named Among Asia's Most Promising Marketing Executives in 2018

The annual list includes 40 women who have made a large impact in media and communications

Two Filipina executives of locally-based advertising and marketing companies were included in Women to Watch 2018, a list compiled by marketing and media firm Campaign Asia that highlights 40 female executives that excel in the fields of media, marketing, advertising and communications ...

by Lorenzo Kyle Subido  | August 24, 2018 09:00:00
Startup Tips

Financial Adviser: 5 Business Strategies Entrepreneurs Can Learn From Marketing Guru Josiah Go

Go is also a bestselling author of 16 business books on marketing that have sold over 250,000 copies

Josiah Go is the founder of Waters Philippines, a home water purifier business that is the largest water selling company not only in the country but in the whole of AsiaJosiah Go wanted to be a marketing specialist after realizing that the ...

by Henry Ong  | July 24, 2018 09:00:00
Run & Grow

(Infographic) How Businesses Can Use Mobile Marketing to Their Advantage

Need to boost your marketing? Go mobile

The marketing industry isn’t the same as it was 10 years ago. And much of that is thanks to the rise of smartphones.Today's marketing initiatives go far beyond print ads and desktop computers, and it’s more important than ever to have a mobile marketing ...

by Rose Leadem  | July 17, 2018 06:00:00
Run & Grow

How to Use Memes to Attract More Attention Online

Looking to try something new on social media? Use memes

If you open Facebook or Instagram on your mobile device right now and scroll through your feed, you are almost certain to encounter a meme within seconds. Memes have become extremely popular on social media because they are so easily sharable -- and this ...

by Jonathan Long  | July 09, 2018 12:00:00
Run & Grow

7 Growth Hacks Every Small Business--Including Yours--Should Know

Facebook retargeting and exit-intent coupons are 'growth hacks,' too

As a business owner, growing your company is one of your top priorities, but as a small-business founder, you know what a challenge it can be: You may lack the budget for big marketing campaigns or the time to focus on growth, when there ...

by Syed Balkhi  | June 27, 2018 06:00:00
Run & Grow

Here's How to Remain Relevant in a 'Post-Millennial' World

Gen Z has arrived as the first "digital native" generation that has never known an analog existence

Generation Z -- generally identified as those born between the mid-1990s and early 2000s -- is anticipated to make up almost 40 percent of the U.S. consumer base by 2020. For this reason, marketers are already tuning in to the way this demographic ...

by Jen Marchetti  | March 07, 2018 08:00:00
Run & Grow

3 Things You Can Do to Get Your Customers Talking About Your Business

Word of mouth is right down the street, at the corner of Extra Mile and Hard Work

You might run an online company, but don’t assume that means you can skirt your customer service duties. Offline word-of-mouth can be more powerful -- and profitable -- than all the Google ads in the world. Just ask Expedia.Sure, it’s an online ...

by John Ruhlin  | February 18, 2018 08:00:00
Run & Grow

How Marketing and Advertising Are Bound to Change In 2018

Ad blockers, live video and AI present opportunities as well as challenges

Digital marketing hasn’t seen any major shifts in a while. Sure, we had to optimize our websites for mobile user experience, tweak SEO a little as the algorithm gods required and make a few other minor changes. Social media has been booming, ...

by Eran Halevy  | January 30, 2018 06:00:00
Run & Grow

Thinking of a Career in Marketing? Here are 7 Tips

These simple tips will help jumpstart your marketing skills

This story originally appeared on Buffer “How did you get into marketing?” At Buffer, members of our marketing team are often asked this question. And the truth is, the path looks different for each of us- Alfred was in the army- Arielle was a health ...

by Ash Read  | December 18, 2017 02:00:00
Run & Grow

3 Ways Storytelling Can Help Boost Your Business

So what's your story?

The problem, as I saw it, was that having strong credentials alone wasn't enough to carry these candidates to the finish line. In a competitive race, they also needed to demonstrate the "fit."Surprisingly, though, during the many feedback sessions I led at ...

by Esther Choy  | December 02, 2017 08:00:00
Run & Grow

You Can't Be Everything for Everybody, So Stop Trying

You're better off appealing to a small group of loyal customers than trying to attract everyone

There's a fundamental rule in marketing that takes some discipline and some getting used to, but it's undeniably true: You can't be everything for everybody.It's impossible to build a business and market a brand in a way that serves everyone. First of all, you can't possibly ...

by Jim Joseph  | October 07, 2017 06:00:00
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