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Here's How to Remain Relevant in a 'Post-Millennial' World

Gen Z has arrived as the first "digital native" generation that has never known an analog existence

byJen Marchetti |

3 Things You Can Do to Get Your Customers Talking About Your Business

Word of mouth is right down the street, at the corner of Extra Mile and Hard Work

byJohn Ruhlin |

How Marketing and Advertising Are Bound to Change In 2018

Ad blockers, live video and AI present opportunities as well as challenges

byEran Halevy |

Thinking of a Career in Marketing? Here are 7 Tips

These simple tips will help jumpstart your marketing skills

byAsh Read |

3 Ways Storytelling Can Help Boost Your Business

So what's your story?

byEsther Choy |

You Can't Be Everything for Everybody, So Stop Trying

You're better off appealing to a small group of loyal customers than trying to attract everyone

byJim Joseph |

Don't Start Marketing Before You're Ready to Start Selling

Creating a demand for something you can't deliver will hurt your brand reputation and your bottom...

byGeorge Deeb |

4 Marketing Lessons You Can Learn From Kim Kardashian

One thing is certain: Kim K knows how to market herself. Ever think you'd take pointers from...

bySujan Patel |

The Myth of the 8-Second Attention Span

How to grab your audience's attention, even when they have infinite options

byShaun Buck |

What You Need to Know About Personal Branding

Consumers won't buy from your company until they trust you

byMike Wood |

This Freaky Pear Reveals a Lot About Today's Consumers

New study says younger, low-income consumers more likely to buy a Php400 novelty-shaped pear

byRose Leadem |

How Changing Its Packaging Helped This Company Find Sweet Success

A new candy company wanted to present itself as fun and high-end. Its packaging sent a very...

byJason Feifer |