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Homegrown Restaurant Brands You Can Franchise

We round up some of the most iconic restaurant brands you can run as your own

Running your own restaurant is no easy feat. It’s costly, can be extremely competitive and ridden with risks that can turn scandalous if not handled properly. The pressure to serve food that can be valuable to people’s time and money, in an ...

by Elyssa Christine Lopez for Esquire Philippines  | March 01, 2019 08:00:00
News and Events

(WATCH) Max's Restaurant Releases Bizarre Online Video

Starring Chicken, the video also features his friends Pig, Cow and Banana Ketchup

Max’s Restaurant has jumped on the online video bandwagon with a bizarre new ad that has netizens talking.Playing on the theme “The House That Fried Chicken Built,” which is the 72-year-old restaurant’s tagline, the video features a man wearing a chicken head ...

by Paul John Caña  | June 19, 2017 05:00:00
Run & Grow

Financial Adviser: 5 Lessons Family Businesses Can Learn from Max’s Group

From a single restaurant in the 1940s, Max's Group is now the PH's largest casual dining operator

The first Max's restaurant opened in 1945 in Scout Tuason street, Quezon CityUnlike the typical family business set up where the business slowly disintegrates due to generational conflict brought upon by entry of new family members, the third generation of Max’s Restaurant ...

by Henry Ong  | May 30, 2017 02:00:00
News and Events

Pizza Power: How Max’s Plans to Become Asia’s Biggest Casual Dining Company

The Philippine restaurant group looks to a product with a global appeal as it expands abroad

In a bid to open a thousand stores by 2020 as part of an ambitious plan to become Asia’s biggest casual dining chain, the “House that Fried Chicken Built,” as the Max’s Group Inc. refers to itself, is turning to another dish: ...

by Elyssa Christine Lopez  | May 08, 2017 07:00:00
Run & Grow

Max’s Group breaks boundaries with Burgos Eats

A food park opens in BGC, hoping to add value to community dining

The enticing red lighted sign of Krispy Kreme was brought to the Philippine shores by two words: what if?“No matter how high the mountain was, or no matter [how] expensive the ordeal be, we got tickled pink in 2004. Then the idea ...

by Elyssa Christine Lopez  | August 21, 2016 12:00:00

The franchising option

Membership in the Philippine Franchise Association is a seal of good housekeeping in the franchise community

The Philippine Franchise Association was formed in February 1995 to organize the growing number of homegrown and foreign franchisers here. Indeed, this pioneering group has spurred the growth of franchising in the Philippines, bringing the total to over 800 concepts today from ...

by Robert Trota  | March 12, 2013 02:00:00

Filipino franchise company to open Jamba Juice in November

The brand is known for its specialty beverages and food offerings

With Filipinos becoming more conscious about their health and well-being, the Max’s Group of Companies has decided to bring in the Californian brand, Jamba Juice. Jamba Juice—California’s famed lifestyle brand, was established in 1990. The Californian brand is the leading destination for specialty ...

by Entrepreneur Staff  | September 15, 2011 05:00:00