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News and Events

McDo's Sharon-Gabby Reunion Commercial Tops PH YouTube Ads in First Half of 2018

The YouTube Ads Leaderboard featured ads capitalizing on the Valentine's season

McDonald’s Philippines’ “Kumusta Ka” was named the most popular Philippine ad on YouTube in the first half of 2018, YouTube Philippines announced last August 23.The one-and-a-half-minute long ad featured the reunion of actors Sharon Cuneta and Gabby Concepcion, one of the most ...

by Lorenzo Kyle Subido  | August 24, 2018 06:00:00
News and Events

Which PH Brand is Winning the Battle of Father's Day Online Videos?

Though aimed to promote brand awareness, the videos also celebrate fathers and fatherhood

Several companies released online videos in time for Father's DayPhilippine companies are not to be left behind when using holidays and popular occasions to boost awareness of their consumer brands in the online space. After some videos became viral and reached millions ...

by Pauline Macaraeg  | June 16, 2018 06:00:00
News and Events

Why McDonald’s "Wait Lang Po" Won YouTube Philippines’ Ad of the Year

And what other brands can learn from the big winners

McDonald's won the top award at the inaugural YouTube Philippines Ad Awards for their video Wait Lang PoThe inaugural YouTube Philippines Ads Awards recognized McDonald’s Father’s Day video Wait Lang Po as Ad of the Year. The video also won two top ...

by Nicai de Guzman  | May 30, 2018 11:00:00
Startup Tips

Financial Adviser: 5 Business Lessons Everyone Can Learn from McDonald's PH Chief, Kenneth Yang

Under Yang's leadership, McDonald’s PH has become one of the leading fast-food chains in the country

Kenneth Yang was only 15 years old when his father, George Yang, brought him along to attend an exposure training in McDonald’s in Hong Kong.During that time, Yang saw how passionate his father was in bringing McDonald’s to the Philippines. The elder ...

by Henry Ong  | January 16, 2018 09:00:00
News and Events

Can PLDT Tempt Consumers to Sign Up for its PayMaya Mobile Wallet With McDonald’s Burgers and Fries?

Half of the fast-food’s delivery customers order using the web and mobile apps; they may be ready to pay digitally too

PLDT Chairman Manny Pangilinan and Golden Arches Development Corp founder Goerge Yang celebrate the partnership with Ronald McDonaldIt’s a well-known business maxim that you need a truly compelling use case to push customers to adopt new technologies on a massive scale. Without ...

by Elyssa Christine Lopez  | January 14, 2018 10:00:00
News and Events

American Express, DHL, Marriott and Other Multinational Companies Top Best Companies to Work For in PH, Aon Survey Says

Only one Filipino firm makes it in inaugural list dominated by international companies

Prashant Chadha is managing director of Aon Hewitt Philippines Multinational firms dominated global professional services firm Aon’s inaugural best employers’ list for the Philippines, beating other foreign and local companies in terms of their competitive employee engagement programs.For the first time since it was launched ...

by Elyssa Christine Lopez  | November 08, 2017 12:00:00
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