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Run & Grow

How to Get Media Attention for Your Business, Brand or Product

Pitching media the right way can really boost your business

I often write about media pitching, and with good reason -- pitching media the right way can really boost your business. As I recently wrote in 5 Ways to Ace Your Media Outreach, knowing your media is the first step. Once you do, it’s ...

by Penny C. Sansevieri  | May 21, 2017 08:00:00
Business Ideas

4 ways to get media attention for your business

The most basic tool to attract media attention is the press kit, which is a statement of what the entrepreneur or the business thinks is newsworthy about his product.

Unless  they are something covert or illegal, most entrepreneurs seek media coverage for their business. For any start-up with very little name recall, media coverage could help make or break the business. There are many examples of businesses that were originally obscure ...

by Leah Del Castillo  | October 22, 2013 10:00:00