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FirstDibs in Marketing for Entrepreneurs

How to market your campaign: Effectively getting the message across

Here are four effective rules that will surely serve as guidelines for all businesses (including startups and SMEs) when rolling out important marketing campaigns.

Dearest Amor,As someone who markets a lot of brands and campaigns, and is very involved in promoting movements that deal with helping places like Mindanao and Region 8, what recommendations can you make to some of us newbies who are looking for ...

by Amor Maclang  | January 07, 2015 05:00:00
FirstDibs in Marketing for Entrepreneurs

The power of an editorial voice

What is editorial voice and how should it influence the way businesses communicate with their customers? Here are helpful insights when setting up your editorial guide.

Dear Amor,What is an editorial voice and how does this affect my company's communications? This is foreign to me and I'm left bewildered seeing as it sort of seems like something reserved for fancy magazines. A colleague of mine says our brand ...

by Amor Maclang  | December 03, 2014 05:00:00
FirstDibs in Marketing for Entrepreneurs

The future of marketing through mobile messaging

Should your business adopt marketing strategies specifically customized for messaging apps? Here are some of the advantages of doing so.

Dearest Amor,I’m an old-fashioned and traditional marketer. Recently, I’ve been familiarizing myself with sites such as Facebook and Twitter as avenues for me and my company to further market our services. I have just gotten used to these platforms when I read ...

by Amor Maclang  | November 26, 2014 02:00:00

The rules of business texting

Texting is still the easiest and fastest way to communicate short messages to anyone. As businessmen, you should observe etiquette for sending text messages to customers, suppliers, and other businessmen.

by Peter Imbong  | April 03, 2014 12:00:00