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News and Events

Messaging is the New Medium: How PH Businesses Are Using Messenger and Viber to Deliver Services

At the recent DigiCon 2018 summit, representatives from the two leading communication apps share actual examples

Much has been said about the Philippines’ obsession with social media. Filipinos remain the most active users of social networking platforms in the world, averaging at three hours and 57 minutes a day according to “Digital in 2018,” a report on global ...

by Lorenzo Kyle Subido  | October 15, 2018 09:00:00
News and Events

The Philippine Digital Landscape for 2017

Businesses, agencies, and marketers should look out for these trends this year

If you’re not convinced yet, 2016 made it clear that technology grows in an exponential rate. Things that seemed to exist only in science fiction books or movies are now accessible to the masses. Today, even in a country that has slow ...

by Nicai de Guzman  | January 04, 2017 02:00:00
FirstDibs in Marketing for Entrepreneurs

The future of marketing through mobile messaging

Should your business adopt marketing strategies specifically customized for messaging apps? Here are some of the advantages of doing so.

Dearest Amor,I’m an old-fashioned and traditional marketer. Recently, I’ve been familiarizing myself with sites such as Facebook and Twitter as avenues for me and my company to further market our services. I have just gotten used to these platforms when I read ...

by Amor Maclang  | November 26, 2014 02:00:00