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Run & Grow

5 Ways to Market to That Fickle Group Called Millennials

The younger crowd doesn't mind advertising, but they do love making fun of it. So, be careful

Millennials can be a fickle group to market to. While many companies manage admirably to market to this age cohort, others try to pry open millennial wallets -- and fail catastrophically.Include McDonald’s in the latter group. The fast food giant's “Create Your ...

by Thomas Smale  | May 07, 2019 06:00:00
Run & Grow

Millennial Women Are Facing Serious Burnout -- Here's How to Beat It

Plenty of erroneous assumptions exist about millennials

Beyond filling a sizeable role in the workforce population, millennials are also continually advancing and occupying management and leadership roles. According to Parks Communications, millennials will represent 35 percent of the total working population by 2020. Given their enormous growth, many companies are searching for ...

by Ciera Graham  | November 16, 2018 06:00:00
Run & Grow

Are You A Millennial? Here are 5 Reasons You Might Not be as As Healthy As You Think

The first generation expected to be less prosperous than their parents may also be less healthy

Believe it or not, millennials are getting older (and sadly, so are the rest of us). With age comes the end of invincibility and the beginning of the early signs of health issues to come. Though more actively engaged in their overall ...

by Andrea J. Miller  | November 13, 2018 10:00:00
Run & Grow

Millennials Are Old News: What Does Generation Z Want From Work?

Pay attention to how young employees respond to the professional world

Experts have dissected millennials to death. We know what they prioritize at work, and we know they prefer experiences over possessions. As millennials turn into managers, however, company leaders must learn to contend with a new generation of employees: Generation Z.According to Pew Research Center, ...

by John Rampton  | November 05, 2018 09:00:00
News and Events

Real Estate is Booming in PH but Millennials are Not Buying. A Young Broker Explains Why

Ice Oliva lists social and cultural reasons why millennials aren't interested in property

The Italian Chamber of Commerce in the Philippines (ICCPI) just held the Real Estate and Investment Conference 2018, a one-day event where experts from the private and public sectors talked about the various investment opportunities in the local real estate industry, on ...

by Lorenzo Kyle Subido  | September 27, 2018 11:00:00
Run & Grow

(LOOK) Misunderstood: The Real Reasons Millennials Are Struggling

Before you start calling them lazy and entitled, take a look at the many challenges millennials face today

Millennials get a bad rap. From labels including “lazy,” “ungrateful” and “entitled,” these 20- and 30-somethings can’t catch a break.“Millennial bashing” has basically become a national pastime. Maybe that’s because millennials are more active, vocal and visible online, as the first generation to ...

by Rose Leadem  | September 13, 2018 02:00:00
Run & Grow

(Infographic) What are the Financial Advice Millennials and Gen Zers Want to Know?

Having a grasp on your financials is tricky, but it's crucial if you want to be successful

Whether it’s saving for retirement or paying off credit card debt, money management can be a challenge. Of course, different people have different concerns -- and that often comes with age. While a 60-something baby boomer might be organizing their savings for retirement, your 20-something ...

by Rose Leadem  | July 24, 2018 06:00:00
Business Ideas

These Millennial Siblings Left Manila to Set Up A Hostel and Arts Center in Leyte

They volunteered after Supertyphoon Yolanda hit Tacloban. And then they decided to stay

Siblings Jacques and Lucia Palami founded and now run Yellow Doors Hostel in Tacloban, LeyteWhen Yolanda hit Tacloban in 2013, the surge of volunteers in the area posed another challenge—where do they stay? Two siblings, Jacques and Lucia Palami, were just some ...

by Nicai de Guzman  | July 16, 2018 08:00:00
Business Ideas

Who Says It Can't be Done? These Millennial Couples Have Businesses Together

Together in rich and richer

Some people believe that you should never start and run a business with your romantic partner. If you get into a fight or disagreement, the business is also affected, right? These millennial couples prove, however, that neither age nor relationship status can ...

by Nicai de Guzman  | May 24, 2018 12:00:00
News and Events

Are You One of the 87% of PH Millennial Professionals Experiencing a Quarter-Life Crisis?

LinkedIn survey finds that majority of 25-to-33-year-old Filipino working professionals worry about financial insecurity

Around 87 percent of Filipino working professionals aged from 25 to 33 years old are currently experiencing a “quarter-life crisis,” according to a survey commissioned by professional networking website LinkedIn.LinkedIn defines quarter-life crisis as “a period in one’s mid 20s to early ...

by Lorenzo Kyle Subido  | May 02, 2018 10:00:00
Run & Grow

How Baby Boomer Colleagues Can Teach Millennials to Chill

Research shows younger workers are plagued with anxieties much less prevalent among older colleagues

We often hear in the media about the exploits and dealings of millennial millionaires such as Kevin Systrom (Instagram), Evan Sharp (Pintrest), Jessica Alba (The Honest Company), Mark Zuckerberg(Facebook)...etc.This parade of high-profile 20-and-30-something entrepreneurs, coupled with the continuing advance of technology, globalization and collaboration, feeds the assumption that ...

by Tor Constantino  | April 30, 2018 12:00:00
Run & Grow

13 Things Millennials Should Know Before Their First Real Job

Use these tips when entering the workforce for the first time

According to a 2016 Gallup poll, only 29 percent of millennials feel engaged at work, while 16 percent say they are actively disengaged. If you're a recent college graduate entering the workforce for the first time, those numbers might not be inspiring.Fortunately, ...

by Tess Frame  | March 16, 2018 08:00:00
News and Events

(Infographic) What Are Millennials Willing to Give Up for Their Careers?

According to a recent study, many millennials say they would end a relationship for a promotion at work

Millennials often get a bad rap in the workplace, but the reality is many of these young people are extremely hard workers and willing to make sacrifices to get ahead in the workforce.To find out exactly what these young people are willing to give up ...

by Rose Leadem  | March 08, 2018 12:00:00