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Run & Grow

(Infographic) How Businesses Can Use Mobile Marketing to Their Advantage

Need to boost your marketing? Go mobile

The marketing industry isn’t the same as it was 10 years ago. And much of that is thanks to the rise of smartphones.Today's marketing initiatives go far beyond print ads and desktop computers, and it’s more important than ever to have a mobile marketing ...

by Rose Leadem  | July 17, 2018 06:00:00
Startup Tips

4 ways to tap the potentials of mobile marketing

Take advantage of these and see your business reach new heights.

 In January 2016, the number of mobile connections in the Philippines has grown to 119.21 million, and active mobile social users is now at 41 million—a 40% penetration rate.In most parts of the Philippines, if you mention mobile marketing, some may still ...

by Nicai de Guzman  | April 29, 2016 08:00:00
News and Events

CMO Mobile Summit tackles the importance of mobile marketing

Marketers, business owners, and decision-makers alike attended a recently conducted conference that focused on the importance of mobile marketing in promoting their respective brands.

by Press Release  | November 26, 2014 05:00:00
FirstDibs in Marketing for Entrepreneurs

The future of marketing through mobile messaging

Should your business adopt marketing strategies specifically customized for messaging apps? Here are some of the advantages of doing so.

Dearest Amor,I’m an old-fashioned and traditional marketer. Recently, I’ve been familiarizing myself with sites such as Facebook and Twitter as avenues for me and my company to further market our services. I have just gotten used to these platforms when I read ...

by Amor Maclang  | November 26, 2014 02:00:00
Startup Tips

Aim for responsive website design (RWD)

Modern sites should adopt the responsive website design (RWD). By doing so, businesses can more effectively reach out to their target customers/consumers.

By 2015, expect smartphone penetration in the Philippines to reach 50%. This is according to a recent study by On Device Research, which surveyed 900 mobile internet users in the country, reports Mobext, a pure play mobile marketing agency in the Philippines.The ...

by International Institute of Digital Marketing  | October 24, 2014 04:00:00
News and Events

CMO Mobile Summit returns this year

One of the successful mobile marketing events in 2013 will be back this year to gather industry decision-makers. Find out what are in store for entrepreneurs in the upcoming CMO Mobile Summit.

by Press Release  | September 25, 2014 08:00:00
Startup Tips

Utilizing mobile platform to boost your brand

Mobile marketing is more than just reaching out to potential customers via smartphones. It can now facilitate more creative and innovative ways to engage and entice consumers. Here's an example.

If your brand still doesn’t recognize the need to adjust to consumer behavior, you risk falling behind. As consumer key performance indicators (KPIs) change, brands need to adapt to stay relevant.Jubert Alberto, research manager for IDC Philippines points out that the characteristic ...

by International Institute of Digital Marketing  | July 25, 2014 09:30:00
Startup Tips

Common mobile marketing blunders to avoid

With the continuously rising number of smartphone users in the market, the importance of mobile marketing has become imperative. Do you intend to use it to bolster your business performance? Here are the common mistakes to avoid.

by International Institute of Digital Marketing  | July 18, 2014 11:00:00
Startup Tips

How mobile is changing the game

The popularity of mobile devices like smartphones and tablets is changing the business landscape. Online sites are now advised to adopt responsive web design to facilitate optimal viewing experience.

If your corporate website does not bear responsive design and interface yet, you may want to rethink your digital marketing strategy.Responsive web design (RWD) is a design approach in websites that provide an optimal viewing experience—easy reading and navigation with a minimum ...

by International Institute of Digital Marketing  | May 23, 2014 12:00:00
News and Events

Mobile Marketing Academy reopens for 2014

The Mobile Marketing Academy is reopening its five-week online learning program. Enrolees will have access to exclusive webinars from different speakers from all across the region. They will also earn a certification after completing it.

The Mobile Marketing Academy, the online learning program initiated by mobile marketing agency Mobext and the International Institute of Digital Marketing (IIDM) in partnership with the Philippine Association of National Advertisers (PANA) is now accepting new enrollees for its 2014 run. Featuring ...

by International Institute of Digital Marketing  | May 09, 2014 03:00:00
Startup Tips

Mobile training for Asia-Pacific marketers

As the Asia-Pacific region is expected to fuel the growth of mobile marketing in the world, the spotlight is on the region's marketers and how they can deliver. There is potential but strategy needs to keep up with opportunity.

As the Asia-Pacific region is expected to fuel the growth of mobile marketing in the world, the spotlight is on the region’s marketers and how they can deliver. The region is home to the next billion of mobile users but strategy needs ...

by Entrepreneur Staff  | September 16, 2013 10:00:00