negative publicity

Almost everybody reads online reviews. That's why it's vital to weed out the fakes

Online reviews can make or break your business. If you’ve got poor negative reviews, you can almost certainly say goodbye to welcoming new customers. However, if you’re receiving fake online reviews, there’s something you can do about it.For starters, it’s important to be able to differentiate between ...

Negative publicity is part of doing business. Fending off the worst is vital to your survival.

Bad public relations or PR is the nightmare of any organization. But what exactly is it? Ma. Theresa “Tet” A. Defensor, corporate affairs manager of St. Luke’s Medical Center and a veteran PR practitioner, explains that if a good PR is doing ...