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News and Events

McDo's Sharon-Gabby Reunion Commercial Tops PH YouTube Ads in First Half of 2018

The YouTube Ads Leaderboard featured ads capitalizing on the Valentine's season

McDonald’s Philippines’ “Kumusta Ka” was named the most popular Philippine ad on YouTube in the first half of 2018, YouTube Philippines announced last August 23.The one-and-a-half-minute long ad featured the reunion of actors Sharon Cuneta and Gabby Concepcion, one of the most ...

by Lorenzo Kyle Subido  | August 24, 2018 06:00:00
News and Events

The best way to make an ad is not to make an ad: Lessons from the YouTube Leaderboard

Local ads dominate all top 10 slots in the PH Leaderboard for ads

Local flavor and creativity in the digital video space dominated the latest YouTube Ad Leaderboard, which features video advertisements for the latter half of 2017.Brands showcased different approaches to inspiring Filipino audiences and holding their attention. According to Gabby Roxas, country marketing ...

by Nicai de Guzman  | May 12, 2018 09:00:00
News and Events

Pretty Soon, You Can Try Some Kit Kat Sushi

Here's one of the most innovative food mashups we've seen

What happens when you mix traditional Japanese cuisine with a popular candy bar? Kit Kat sushi, of course.On Feb. 2, Tokyo will see the opening its first-ever “street-facing” Kit Kat specialty shop. The shop will offer three flavors of Kit Kat sushi: Maguro ...

by Rose Leadem  | February 01, 2017 12:00:00
News and Events

(Infographic) What are the Most Recognizable PH Brands?

Only a few local names made it to the top 100 brands in the country but the rewards are big

For a brand to be considered successful, it must have a strong recall with the general public. A consumer must associate the brand with the product or service it is offering.As part of its annual ranking of the 1,000 most recognizable brands ...

by Lorenzo Kyle Subido  | January 25, 2017 11:00:00
Business Ideas

A Pure & Fresh fight: Local dairy goes head-to-head with giants

Agriculturalist Eduardo Soriano makes great business by disturbing the market

 Agriculturalist Eduardo Soriano likes things complicated.In the early 1990s, he bought four hectares of idle land from his family’s corporation, establishing a dairy farm that would eventually be called Hacienda Macalauan Inc. “Very few people have the desire to do [dairy farming]. ...

by Entrepreneur Staff  | October 09, 2016 12:00:00
Business Ideas

Local coffee farmers get much-needed support from the private sector

A third-generation farmer and a food giant's direct-buying stations prove that locally grown green beans are still worth a lot of greenbacks.

Coffee is known as ‘black gold’ in coffee-producing countries such as Brazil, Vietnam, and Indonesia for its profitability; no wonder it’s touted as the second-most traded commodity in the world after oil or petroleum.Sadly, that’s no longer the case here in the ...

by Jonas Reyes  | May 04, 2015 07:00:00
Business Ideas

Buying stations make it easier to get into the coffee business

Coffee is now bought at world market prices, regardless of volume.

Now, just about anyone with a parcel of land can become a supplier of coffee beans to supply the country\\\'s growing demand. One no longer needs a warehouse full of coffee beans to directly trade with the \\\'big guys.\\\'More than 25 years ...

by Carlo P. Mallo  | December 02, 2011 06:00:00
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