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FirstDibs in Marketing for Entrepreneurs

'Premiumize' before you popularize

Filipino consumers now don't patronize a brand just because it is popular overseas. There is a need for such a business to find its niche and to target a specific market segment.

Dear Amor,My business partners and I are working on a partnership with this foreign lifestyle brand that’s quite famous in Southeast Asia. We’re planning to launch our flagship stores two years from now in Manila and Cebu. We’re afraid though that the ...

by Amor Maclang  | August 06, 2014 08:00:00
FirstDibs in Marketing for Entrepreneurs

The know-hows of food retail 'geeking'

Selling expertise aside from products is one effective strategy to succeed in the already saturated food and beverage industry. Here are five steps to adopt niche marketing for your business.

Dear Amor, My family and I love traveling, and this passion has exposed us to different types of cuisines and how they are best served with a little splash of wine, brandy, and sometimes, even beer. We’ve been so fascinated and inspired ...

by Amor Maclang  | July 30, 2014 01:00:00
FirstDibs in Marketing for Entrepreneurs

How to create niche brands in a saturated industry

How can you turn a passion project into an ideal and profitable niche brand? Here are the three factors you should focus in and some actual case examples.

Dear Amor, I recently inherited our family business--a café in a prime district in Metro Manila. Although the business has been faring well, I’ve been giving re-branding a thought since I want to be able to maximize our roasters and serve a narrowly ...

by Amor Maclang  | May 28, 2014 10:55:00