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Run & Grow

Putting up a Food Business? Here's How Many Filipinos Eat Out Every Week

Nielsen's latest study shows some interesting statistics on Filipinos' dining habits

Nearly four out of 10 Filipino online consumers eat in restaurants, fast-food outlets and other dining options outside of their homes on a weekly basis, according to a study by market analyst Nielsen.The research organization’s “The Quest for Convenience” report, which focuses ...

by Lorenzo Kyle Subido  | August 16, 2018 11:00:00
News and Events

Opening a Sari-Sari Store or Market Stall? Read This to Find Out If They're Growing or Shrinking

While various store formats are still expanding, some segments are actually in decline

According to the Philippine Association of Stores and Carinderia Owners, there are an estimated 1.3 million neighborhood or sari-sari stores in the Philippines. They were visited by 94 percent of shoppers, according to market research firm Nielsen in a 2015 study. These ...

by Lorenzo Kyle Subido  | July 10, 2018 11:00:00
News and Events

Filipinos are the most optimistic consumers in the world

High hopes in finding jobs, big urge to spend reported by Q2 2016 Nielsen survey

Filipino consumers emerged as the most optimistic in the world for the first time in a decade, continuing the positive sentiment it has carried in recent years.The latest Nielsen Global Survey of Consumer Confidence and Spending Intentions showed the country’s index score ...

by Elyssa Christine Lopez  | August 03, 2016 10:00:00
News and Events

Filipinos 'most confident consumers' in Southeast Asia for 2015

Filipinos remain optimistic about local job prospects and personal finances, says insights firm Nielsen.

WILL SAVE, WILL SPEND. While financial security remains a top priority to Filipino consumers, thus channelling spare cash into savings, they are also willing to spend on the things they want and need, reported Nielsen. Photo from ThinkstockFilipinos remain confident consumers coming ...

by Toni Antiporda  | February 03, 2016 05:00:00
Business Ideas

Filipinos are one of the most optimistic consumers

High confidence levels continue to sweep across Southeast Asian consumers.

With the Philippines continuing to display economic resilience and on-going growth, Filipino consumers remain as one of the world’s most optimistic and show growing focus on saving for the future, according to the latest Consumer Confidence Index released by information and insights ...

July 24, 2013 10:00:00
Business Ideas

Filipino consumers highly influenced by online ads says Nielsen poll

Nielsen reports that Filipino consumers are receptive to ads on social media sites

Filipinos ranked high in terms of being highly or somewhat influenced by ads on social media sites according to a poll done by information and measurement company Nielsen.In the Southeast Asian region, when it comes to being influenced by online advertisements, Vietnam ...

August 24, 2011 06:00:00