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Run & Grow

4 Ways to Avoid Nintendo's Super Mario Mobile Mistake

Tip: Level with your customers about what they should expect

For gamers of all ages, few properties elicit more excitement than a certain Italian plumber in a red cap and well-worn overalls. Gaming juggernaut Nintendo was banking on this in December when it released Super Mario Run, its second foray into the cutthroat world ...

by Q Manning  | February 10, 2017 12:00:00
News and Events

Nintendo Is Leaving Its Comfort Zone, and We're All Better Off

Games for mobile devices, theme park attractions, escape rooms -- the Japanese company is finally expanding its horizons

Super Mario will finally jump to iPhones on Thursday, and I will get to live out my boyhood dreams of exploring the game series's Mushroom Kingdom in the real world sometime in the future. Today, Nintendo revealed initial plans for its first-ever theme park attractions, ...

by Stephen J. Bronner  | December 15, 2016 12:00:00
Business Ideas

How Pokemon Go will change mobile advertising

The phenomenal game employs effective ad models you can emulate

By now you’ve heard of – if not played – Pokemon Go. You’ve also heard about how the game keeps shattering download records (with 75 million and counting) and revenue since its launch barely a month ago.Pokemon Go has overtaken breakout mobile hits such ...

by Janis Zech  | August 21, 2016 12:00:00
Business Ideas

Making money off Pokemon Go

4 ways you can cash in on this latest game craze

Pokemon Go, the location-based augmented reality (AR) game developed by Niantic, has taken the world by storm. Available for iOS and Android users, the game fulfills many 90s kids’ fantasy to be a Pokemon master by searching, catching, and training Pokemons in ...

by Nicai de Guzman  | July 23, 2016 10:00:00
Startup Tips

Pokémon gamers could soon be flocking to McDonald's

Who knows, you might just catch a Charizard while munching some fries.

Nintendo made $7.5 billion in just a few days from its new augmented game Pokémon Go—and that is only the start.“There is a second component to our business model at Niantic, which is this concept of sponsored locations,” John Hanke, Chief Executive of Niantic, ...

by Grace Reader  | July 16, 2016 03:00:00
Startup Tips

8 weird reasons Pokémon Go isn't the game craze we're used to

From catching a Pokémon in the delivery room to stumbling upon a dead body, the scenarios are limitless with this hottest augmented reality app.

Cute, fuzzy Pokémon are running amok on planet Earth, and humans are braving crazy conditions to catch them. It seems there is nothing people would not do to hatch, snatch, and evolve the little buggers, even driving and Pokémoning, a.k.a. risking death.The ...

by Kim Lachance Shandrow  | July 14, 2016 09:00:00
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