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The future of the Filipino wine enthusiast

Can the beer-loving local market be swayed to pairing food with wine? It may be just a matter of time.

 True, Filipinos are no wine drinkers. But ever since the largest Chilean winery Concha Y Toro came to the Philippines, its most expensive wine—Carmin de Puemo Camenere—has become popular among its market, making the country its “most important market in Asia.”In masterclass ...

by Elyssa Christine Lopez  | August 05, 2016 02:00:00
Run & Grow

How Novellino made wine drinking appealing to the young Filipino market

It’s the sweetness that lead to the success of this Filipino brand of wine.

Check every corner of Manila and one can sure see a group of men with a table setup ready to drink their daily dose of alcohol in the forms of beer or gin.While drinking has become second nature to Filipinos, wines—a taste ...

by Elyssa Christine Lopez  | June 24, 2016 05:00:00
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