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News and Events

The best way to make an ad is not to make an ad: Lessons from the YouTube Leaderboard

Local ads dominate all top 10 slots in the PH Leaderboard for ads

Local flavor and creativity in the digital video space dominated the latest YouTube Ad Leaderboard, which features video advertisements for the latter half of 2017.Brands showcased different approaches to inspiring Filipino audiences and holding their attention. According to Gabby Roxas, country marketing ...

by Nicai de Guzman  | May 12, 2018 09:00:00
News and Events

‘Hugot’ Lines Win 20M Views for Jollibee Unit’s Online Video in China

An emotional family-oriented theme works well for the Chinese as for Pinoys

Short but well-told online video ads that celebrate close family ties, which are popular among Philippine audiences, apparently also find resonance among online viewers in China.When Yonghe King, a Chinese restaurant chain owned by Philippine fast food giant Jollibee Food, released an ...

by Pauline Macaraeg  | April 17, 2017 11:00:00
Business Ideas

Photobooth biz grows through online ads

Small businesses can market their services through online advertising.

 Al Farabi Jaafar, is President, CEO, and Head Surgeon at The Asian Tropics, an aesthetic and cosmetic clinic. When not busy with cosmetic surgery, he spends time tinkering with gadgets and technology. His hobby prompted him to enter the photo booth industry ...

March 27, 2013 01:00:00
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