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News and Events

Which PH Brand is Winning the Battle of Father's Day Online Videos?

Though aimed to promote brand awareness, the videos also celebrate fathers and fatherhood

Several companies released online videos in time for Father's DayPhilippine companies are not to be left behind when using holidays and popular occasions to boost awareness of their consumer brands in the online space. After some videos became viral and reached millions ...

by Pauline Macaraeg  | June 16, 2018 06:00:00
News and Events

The best way to make an ad is not to make an ad: Lessons from the YouTube Leaderboard

Local ads dominate all top 10 slots in the PH Leaderboard for ads

Local flavor and creativity in the digital video space dominated the latest YouTube Ad Leaderboard, which features video advertisements for the latter half of 2017.Brands showcased different approaches to inspiring Filipino audiences and holding their attention. According to Gabby Roxas, country marketing ...

by Nicai de Guzman  | May 12, 2018 09:00:00
News and Events

Kris Aquino Namedrops Products in Her Recent Rants: Is This Good or Bad for the Brands?

A public relations expert weighs in on how the surprise mentions will impact brands

Kris Aquino is a celebrity endorser who has established a unique position as an influencer in both traditional and digital media. These past few days, she has shown once more she is truly the “Queen of All Media.”It began on April 19 ...

by Elyssa Christine Lopez  | April 23, 2018 08:00:00
Startup Tips

Want to Become a Digital Marketing Expert? Here is How to Get Started

Digital marketing is a moving target that is constantly evolving, making it more difficult for new comers to learn the art

 Q: How do you suggest getting started in a career in digital marketing?A: Digital marketing is a moving target that is constantly evolving, making it more and more difficult for new comers to learn the art.It’s this challenge that actually excites me about digital ...

by Sujan Patel  | February 08, 2017 06:00:00
Startup Tips

You Don't Have to be Picture-Perfect to Succeed on Instagram

Authenticity means more to your fans than manufactured glamour

While Instagram is all the hype these days, a lot of small business owners are confused, or even lost, about the types of content they can publish. Thus, they miss out on a huge opportunity to find new followers and engage their ...

by Lesya Liu  | January 29, 2017 12:00:00
News and Events

What are the most viewed Christmas ads online in 2016?

You might have shed a tear or two at these holiday ads

Commercial advertisements, while meant to sell a product or service, also have the power to tell stories that can sometimes tug at the heartstrings of even the most jaded consumers.This Christmas, some brands once again injected the spirit of the yuletide season ...

by Elyssa Christine Lopez  | December 31, 2016 11:00:00
Run & Grow

Instagram Observes Snapchat, Does It Better

Get ready to go ”?"live”

Instagram continues to roll out major updates at a rate seemingly close to one per week. While Snapchat's ephemeral nature might have inspired Instagram's original push in the current direction, Instagram is breaking new boundaries. Its latest improvements explore users' fascination with the fleeting ...

by Lesya Liu  | December 30, 2016 12:00:00
Startup Tips

5 invaluable marketing lessons Disney movies can teach us

There is nothing that requires a business to be boring, except lack of imagination.

Benjamin Franklin reputedly once said, "Tell me and I forget. Teach me and I remember. Involve me and I learn." Certainly, those words can be applied to many sectors of life—and business. But let us consider their value for one area in particular: movies, especially ...

by Dansi Dhorda  | July 08, 2016 07:00:00
Startup Tips

Turn that social media following into a business opportunity

Turn those followers to potential customers.

If you are like most people, or at least most professionals, you are already somewhat active—or very active—on social media. You probably have personal accounts on Facebook, Twitter, LinkedIn and Instagram, plus connections/followers on each. And you probably occasionally post content that keeps ...

by Jayson Demers  | June 30, 2016 07:00:00
Startup Tips

5 quick and easy ways to double your social media following

Better to have an engaging audience than an uninterested impulse-following.

Social media marketing cannot be reduced to any one metric. Many entrepreneurs and marketers new to the strategy often overemphasize the importance of followers, doing whatever it takes to earn more.Related: Social-Media Marketing Is Not Dead: 10 Companies That Are Still Rocking ItUnfortunately, chasing ...

June 29, 2016 07:00:00
Startup Tips

How to integrate your digital and offline marketing campaigns

Maximize the digital arena without compromising your offline marketing efforts.

Even established brands are still pondering how they should allocate their marketing budgets in 2016. One of the biggest mistakes they make is trying to choose between investing in digital or offline marketing campaigns.There is no denying that digital marketing is extremely ...

by Aaron Agius  | April 29, 2016 11:00:00
Startup Tips

What are the social media strategies of Victoria’s Secret, L’Oreal, Hyatt?

Get your market’s attention through social media with appealing but quick visuals, a millennial expert says.

In March, C1 revolution featured social media and digital communications expert Anna Schilawski, who has helped amp up digital presence for the Victoria's Secret and L'Oreal brands and is currently doing the same for Hyatt Hotels. Th millenial branding guru said it is always exciting to find opportunities ...

by Entrepreneur US Network  | April 27, 2016 01:00:00
Startup Tips

4 tips to save money on Facebook advertising

Improve your company's online presence without breaking the bank.

Facebook reported over $1 billion (P47.48 million) in profits in its latest earnings call. $5.63 billion (P263.06 million) came from advertisements—80% of which came just from mobile ads alone.There is no denying that advertisers have been flocking to the social networking giant, as Facebook ...

by Jason Parks  | April 25, 2016 01:00:00