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News and Events

Global Leaders of Facebook, Google Topbill Speakers at IMMAP's 3rd Digicon Summit

Here's your chance to learn from the masters of the digital game

Expect to see some of the biggest names in the world of digital marketing from the former marketing chief of Uber to the current head of Facebook’s Messenger at DigiCon 2018, the annual summit of the Internet and Mobile Marketing Association of ...

by Elyssa Christine Lopez  | August 29, 2018 01:00:00
Run & Grow

4 Reasons Your Company Should Use Native Advertising

Your target audience doesn't want to be sold. Give them something to think about instead

Native advertising is new, which makes it prone to controversy. Detractors question the media's objectivity and the potential for misleading consumers -- an issue that has been well discussed elsewhere. But the derision of native advertising has failed to slow its advance for obvious reasons: The ...

by Ayodeji Onibalusi  | May 03, 2018 12:00:00
Run & Grow

Here's How to Master Facebook Advertising and Why You Must

Facebook offers powerful and easy-to-learn tools to reach your audience on their terms

Social media ads are the norm for entrepreneurs both as consumers and business owners, so it’s a safe guess that most entrepreneurs realize the power and reach of Facebook's targeting capabilities.  Maybe you’ve tried Facebook advertising but it wasn't as effective as you hoped, ...

by Lesya Liu  | April 27, 2017 06:00:00
Startup Tips

6 Steps to Creating the Perfect Marketing Video (Infographic)

How any company can make an impactful video, based on science and experience

Every company wants to create a viral video, but I’ve got some bad news for you. Even the best videos have no guarantee they’ll ever be as popular as that heart-wrenching fast food ad, or that jingle campaign of a popular actor for ...

by Eric Hinson  | February 25, 2017 07:00:00
Startup Tips

You Don't Have to be Picture-Perfect to Succeed on Instagram

Authenticity means more to your fans than manufactured glamour

While Instagram is all the hype these days, a lot of small business owners are confused, or even lost, about the types of content they can publish. Thus, they miss out on a huge opportunity to find new followers and engage their ...

by Lesya Liu  | January 29, 2017 12:00:00
Run & Grow

This Viral Marketing Video Reached 250 Million Views in Just 48 Hours

The creators behind some of the most viral videos online explain how you can make your own marketing videos just as sensational

The video above, a promo for the sequel to Paramount’s The Ring, generated more than 250 million views within 48 hours of being posted to Facebook. Here, the video’s creators explain what makes their projects so viral. Sixty-six and a half million. Fifty-three million. ...

by Jason Fell  | January 28, 2017 12:00:00
Run & Grow

6 Reasons Why Attracting the Right Online Traffic Is Your Top Priority

Developing an engaged customer base is the goal

Sometimes in marketing, the word “traffic” has a bit of a bad rap, calling to mind images of rush-hour motorists passing billboard after billboard. With roadside billboards, the equation is fairly simple. The more traffic there is on the road, the more billboard impressions ...

by Jacob Baadsgaard  | January 19, 2017 12:00:00
Run & Grow

10 Facts You Didn't Know About Facebook Advertising

What works today may not work tomorrow

Facebook ads are one of the trendiest online advertising tools because of their wide reach and relatively low cost. However, right when people believe they have figured it out, Facebook is going to surprise them with something they didn’t know and that ...

by Rocco Baldassarre  | January 10, 2017 12:00:00
Run & Grow

How to build your own online community

Microsoft's purchase of LinkedIn signals changes that make these times ripe for creating dedicated platforms

Over the past decade, many small businesses and startups have relied on LinkedIn’s groups as places where they could build community among their customers. And they were smart to do that. These groups, and the engagement they created with customers, were key ...

by Rob Wenger  | September 14, 2016 02:00:00
Startup Tips

3 ways to showcase your product's quality online

Words can make or break your sale

When people shop in a store, they kick the tires. They feel the fabric. They turn the cabbage over in their hands. In "Life of Brian," Harry the Haggler implores Brian to "Look at it. Feel the quality." You can't do that ...

by David Leonhardt  | August 23, 2016 05:00:00
Startup Tips

6 reasons why your online business is not making money

Simplicity is key.

When you think about the opportunity to make money from an online business, you should get excited. From the comfort of your home, you can sell digital information products and create passive income— you literally can make money while you sleep. At ...

by Kimanzi Constable  | July 14, 2016 05:00:00
Startup Tips

5 invaluable marketing lessons Disney movies can teach us

There is nothing that requires a business to be boring, except lack of imagination.

Benjamin Franklin reputedly once said, "Tell me and I forget. Teach me and I remember. Involve me and I learn." Certainly, those words can be applied to many sectors of life—and business. But let us consider their value for one area in particular: movies, especially ...

by Dansi Dhorda  | July 08, 2016 07:00:00
Startup Tips

Turn that social media following into a business opportunity

Turn those followers to potential customers.

If you are like most people, or at least most professionals, you are already somewhat active—or very active—on social media. You probably have personal accounts on Facebook, Twitter, LinkedIn and Instagram, plus connections/followers on each. And you probably occasionally post content that keeps ...

by Jayson Demers  | June 30, 2016 07:00:00