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News and Events

McDo's Sharon-Gabby Reunion Commercial Tops PH YouTube Ads in First Half of 2018

The YouTube Ads Leaderboard featured ads capitalizing on the Valentine's season

McDonald’s Philippines’ “Kumusta Ka” was named the most popular Philippine ad on YouTube in the first half of 2018, YouTube Philippines announced last August 23.The one-and-a-half-minute long ad featured the reunion of actors Sharon Cuneta and Gabby Concepcion, one of the most ...

by Lorenzo Kyle Subido  | August 24, 2018 06:00:00
News and Events

Why McDonald’s "Wait Lang Po" Won YouTube Philippines’ Ad of the Year

And what other brands can learn from the big winners

McDonald's won the top award at the inaugural YouTube Philippines Ad Awards for their video Wait Lang PoThe inaugural YouTube Philippines Ads Awards recognized McDonald’s Father’s Day video Wait Lang Po as Ad of the Year. The video also won two top ...

by Nicai de Guzman  | May 30, 2018 11:00:00
News and Events

Can a Standup Comic’s Viral Video Sell Insurance to Millennials?

Manulife PH hopes its latest online ad will get young adults to prepare for life’s risks

It has not been easy selling life insurance in the Philippines. With a median age of only 23.4 years, one of the lowest in the world, Filipinos can’t be blamed for postponing thoughts about mortality. As a result, life insurance penetration in ...

by Pauline Macaraeg  | May 10, 2017 06:00:00
News and Events

‘Hugot’ Lines Win 20M Views for Jollibee Unit’s Online Video in China

An emotional family-oriented theme works well for the Chinese as for Pinoys

Short but well-told online video ads that celebrate close family ties, which are popular among Philippine audiences, apparently also find resonance among online viewers in China.When Yonghe King, a Chinese restaurant chain owned by Philippine fast food giant Jollibee Food, released an ...

by Pauline Macaraeg  | April 17, 2017 11:00:00
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