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News and Events

McDo's Sharon-Gabby Reunion Commercial Tops PH YouTube Ads in First Half of 2018

The YouTube Ads Leaderboard featured ads capitalizing on the Valentine's season

McDonald’s Philippines’ “Kumusta Ka” was named the most popular Philippine ad on YouTube in the first half of 2018, YouTube Philippines announced last August 23.The one-and-a-half-minute long ad featured the reunion of actors Sharon Cuneta and Gabby Concepcion, one of the most ...

by Lorenzo Kyle Subido  | August 24, 2018 06:00:00
News and Events

Which PH Brand is Winning the Battle of Father's Day Online Videos?

Though aimed to promote brand awareness, the videos also celebrate fathers and fatherhood

Several companies released online videos in time for Father's DayPhilippine companies are not to be left behind when using holidays and popular occasions to boost awareness of their consumer brands in the online space. After some videos became viral and reached millions ...

by Pauline Macaraeg  | June 16, 2018 06:00:00
News and Events

Why McDonald’s "Wait Lang Po" Won YouTube Philippines’ Ad of the Year

And what other brands can learn from the big winners

McDonald's won the top award at the inaugural YouTube Philippines Ad Awards for their video Wait Lang PoThe inaugural YouTube Philippines Ads Awards recognized McDonald’s Father’s Day video Wait Lang Po as Ad of the Year. The video also won two top ...

by Nicai de Guzman  | May 30, 2018 11:00:00
News and Events

Can a Standup Comic’s Viral Video Sell Insurance to Millennials?

Manulife PH hopes its latest online ad will get young adults to prepare for life’s risks

It has not been easy selling life insurance in the Philippines. With a median age of only 23.4 years, one of the lowest in the world, Filipinos can’t be blamed for postponing thoughts about mortality. As a result, life insurance penetration in ...

by Pauline Macaraeg  | May 10, 2017 06:00:00
News and Events

YouTube Reveals the Top-Performing Local Videos in 2H of 2016

If you want more views to your video, try the WAVE

Google released its YouTube Ads Leaderboard for the second half of 2016 for the Philippines and the results are undeniable. Homegrown ads filled all 10 spots—proof that video content with a local flavor still resonates with the Filipino audience.The top spot is ...

by Nicai de Guzman  | April 02, 2017 08:00:00
Startup Tips

How To Be A Content Creator and Earn Money On YouTube

Being a YouTube star can be rewarding, now more than ever

They say 2017 is a video-first year and one of the forerunners of web video, YouTube, is glimmering brighter now more than ever.In 2016, YouTube watch time in PH grew more than 50 percent, according to Gail Tan, Google Philippines' Head of ...

by Nicai de Guzman  | February 27, 2017 11:00:00
Business Ideas

Hire better through online recruitment

Take your recruitment skills a notch higher by going online.

A company will only be as good as the people who run it. If you want your business to reach its full potential, you have to pay attention to recruitment.Want to be at the top of the recruitment game? Take your recruitment skills ...

July 11, 2013 10:00:00
Business Ideas

The battle for your ad money online

Join the workshop happening on July 16.

You know that there are millions of customers online. With so many channels and platforms available, how do you use online data to target audiences with relevant offers? How can you maximize reach by combining platforms such as ad networks, search engines, ...

June 28, 2013 10:00:00
Business Ideas

Why you should consider doing business online

As its potential becomes better known, online selling is becoming a marketplace not just of individual sellers.

By simply equipping themselves with a personal computer and an Internet connection, more and more merchants are discovering that doing business online is an efficient, safe, and hassle-free way to market their products.In the Philippines, in particular, online merchants are now fast ...

by Rafael Santos  | May 18, 2012 01:00:00
Business Ideas

5 tips for the online advertiser

Advice on how to improve your online campaign.

Valentine’s Day is one of the most popular holidays in the country and Pinoys will often turn to the Internet for inspiration and gift ideas. A look at searches conducted on shows searches for ‘Valentine’s’ rose, as well as searches for ...

February 14, 2012 09:00:00