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News and Events

Don't Blame Inflation: Average Price of Smartphones Sold in PH Grew 51% So Far in 2018

Filipino buyers now want devices with many bells and whistles

The average selling price (ASP) of smartphones in the Philippines stood at $192 (Php10,394) for the first six months of 2018, according to the Philippine unit of market analyst International Data Corp. (IDC). That represented a 51-percent surge from the average of ...

by Lorenzo Kyle Subido  | October 04, 2018 09:00:00
News and Events

The best way to make an ad is not to make an ad: Lessons from the YouTube Leaderboard

Local ads dominate all top 10 slots in the PH Leaderboard for ads

Local flavor and creativity in the digital video space dominated the latest YouTube Ad Leaderboard, which features video advertisements for the latter half of 2017.Brands showcased different approaches to inspiring Filipino audiences and holding their attention. According to Gabby Roxas, country marketing ...

by Nicai de Guzman  | May 12, 2018 09:00:00
News and Events

What Are PH’s Most Popular Smartphone and PC Brands?

IDC Philippines reveals the mobile and desktop brands with the largest market share in the country

Local phone manufacturer Cherry Mobile remained the most popular smartphone brand in the Philippines, according to the Philippine arm of technology industry analyst International Data Corp. (IDC).In a media briefing held last April 5, IDC Philippines unveiled its latest analyses of consumer ...

by Lorenzo Kyle Subido  | April 10, 2018 10:00:00
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