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News and Events

Samsung to Stop Using Plastic Packaging

The switch to environmentally sustainable materials for packaging will start this year

Open most new smartphones today and you'll find a mix of paper, card, and plastic packaging. There's really no need for any plastic to be used outside of the product itself, and Samsung is committed to removing all of it starting this year.Samsung's commitment ...

by Matthew Humphries  | January 30, 2019 06:00:00
News and Events

Nutella's New Jars Are Designed by an Algorithm

The company used technology to create unique designs for 7 million of its jars

Ferrero’s famous hazelnut spread Nutella recently got a quick makeover to its original packaging. And who’s the brains behind the redesign? An algorithm.Ferrero partnered with advertising firm Ogilvy & Mather Italia to employ an algorithm to create unique designs for 7 million jars that ...

by Rose Leadem  | June 09, 2017 02:00:00
Startup Tips

Food labeling 101

How you design your label may well decide if your product is going to fly off the shelves or sit there forever.

Your label must have visual appeal to make your product stand out in the supermarket shelves. It should be your silent salesman. "When you make a design or label, you have to think in terms of 'Where will I display it?'" says ...

by Entrepreneur Staff  | October 17, 2013 10:00:00
Business Ideas

Easy tips to successfully update your packaging design

Is your packaging design stuck in the past? Update it, and see your sales rise.

In a growing business, making sure that a product stays relevant in the minds of the consumer is always a daunting task. However, measures are available to entrepreneurs to remedy this problem, one of which is to update or improve your product ...

by Rafael Santos  | July 10, 2013 02:00:00
Business Ideas

Local businesses must adopt sustainability as a business strategy.

Local businesses must adopt sustainability as a business strategy—and perhaps aim for a “green choice” seal of approval—if they hope to succeed, both in the domestic and export markets, noted industry pundits and green business proponents at the Eko Fest Entrepreneurship Conference ...

by Johanna D. Poblete  | June 20, 2013 01:00:00
Startup Tips

10 tips for creating innovative but cost-efficient packaging

Packaging can make or break a product

Packaging can make or break a product. It can be your marketing tool as well to help sell a product. And so, we asked Peter Renton, founder of Lightning Labels Inc. for 10 innovative awys to cost efficiently pack your products.1.Create a ...

by Entrepreneur Staff  | October 26, 2011 08:00:00
Startup Tips

Why packaging matters

The packaging does play an important role.

It’s difficult to overstate the importance of packaging to a product or service. Especially for products like food, it’s the packaging that gives the customer the first impression about the product. In fact, as most of us know, many people judge a ...

by Entrepreneur Staff  | October 25, 2011 05:00:00
Startup Tips

10 cost-effective and innovative packaging ideas

Get consumers to take a second look

It’s difficult to overstate the importance of packaging to a product or service. Especially for products like food, it’s the packaging that gives the customer the first impression about the product. In fact, as most of us know, many people judge a ...

by Jimbo Owen B. Gulle  | May 01, 2011 07:00:00
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