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Startup Tips

How Changing Its Packaging Helped This Company Find Sweet Success

A new candy company wanted to present itself as fun and high-end. Its packaging sent a very different message

In the spring of 2015, Chris Mears was in supermarkets handing out samples of his new premium, M&M-style candies, called Little Secrets. “Oh,” one woman said, “this is perfect for my kids.” Another customer ate a chocolate and said, “I didn’t think it ...

by Jason Feifer  | May 12, 2017 01:00:00
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