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Nutella's New Jars Are Designed by an Algorithm

The company used technology to create unique designs for 7 million of its jars

Ferrero’s famous hazelnut spread Nutella recently got a quick makeover to its original packaging. And who’s the brains behind the redesign? An algorithm.Ferrero partnered with advertising firm Ogilvy & Mather Italia to employ an algorithm to create unique designs for 7 million jars that ...

by Rose Leadem  | June 09, 2017 02:00:00
Startup Tips

How Changing Its Packaging Helped This Company Find Sweet Success

A new candy company wanted to present itself as fun and high-end. Its packaging sent a very different message

In the spring of 2015, Chris Mears was in supermarkets handing out samples of his new premium, M&M-style candies, called Little Secrets. “Oh,” one woman said, “this is perfect for my kids.” Another customer ate a chocolate and said, “I didn’t think it ...

by Jason Feifer  | May 12, 2017 01:00:00
Business Ideas

Three students zip their way up to entrepreneurship

Young blood, fresh ideas---these Entrepreneurship students prove that creativity and uniqueness count when establishing a new business. Find out how a simple idea becomes a promising venture for these young ladies.

by Renz Lyndon Paguio  | August 19, 2014 12:00:00
Business Ideas

Local businesses must adopt sustainability as a business strategy.

Local businesses must adopt sustainability as a business strategy—and perhaps aim for a “green choice” seal of approval—if they hope to succeed, both in the domestic and export markets, noted industry pundits and green business proponents at the Eko Fest Entrepreneurship Conference ...

by Johanna D. Poblete  | June 20, 2013 01:00:00
Startup Tips

10 tips for creating innovative but cost-efficient packaging

Packaging can make or break a product

Packaging can make or break a product. It can be your marketing tool as well to help sell a product. And so, we asked Peter Renton, founder of Lightning Labels Inc. for 10 innovative awys to cost efficiently pack your products.1.Create a ...

by Entrepreneur Staff  | October 26, 2011 08:00:00
Startup Tips

Why packaging matters

The packaging does play an important role.

It’s difficult to overstate the importance of packaging to a product or service. Especially for products like food, it’s the packaging that gives the customer the first impression about the product. In fact, as most of us know, many people judge a ...

by Entrepreneur Staff  | October 25, 2011 05:00:00
Business Ideas

5 reasons styrofoam is more environment-friendly than perceived

It\\\'s not all that evil

Styrofoam is one of the most common materials used in packaging. But many entrepreneurs avoid it because of the perceived environmental implications of its use. After all, styrofoam or polystyrene is not biodegradable. The Polystyrene Packaging Council of the Philippines says, however, ...

June 08, 2011 10:00:00
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