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A day in the life of the Pepper Lunch king

See how Jeroen van Straten manages two businesses.

If other Filipinos are looking for opportunities outside the country, it’s a different case for this Dutchman who has brought in Pepper Lunch and Air and Odor Management to Manila.Jeroen van Straten starts his day by checking on his emails as he ...

by Carlo P. Mallo  | November 10, 2011 01:00:00
Startup Tips

5 ways to localize a foreign restaurant concept

Tips from the Philippine franchisee of Pepper Lunch

By now, everyone must be familiar with the Japanese restaurant that introduced pepper rice into the consciousness of the ordinary Filipino and even launched the concept of cooking for kids with its patented iron plates.Brought to the Philippines by Jeroen van Straten ...

by Carlo P. Mallo  | June 27, 2011 03:00:00