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News and Events

3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad

It's good to make a social statement, but if you're going to do it, make sure you do it right

It’s appropriate for brands to make social statements, but it should be done very carefully. A brand can’t just hop onto a social issue; it must be very purposeful and sincere because, truthfully, it might work or it might fail.Pepsi's most recent ...

by Jim Joseph  | April 15, 2017 12:00:00
News and Events

What are the most viewed Christmas ads online in 2016?

You might have shed a tear or two at these holiday ads

Commercial advertisements, while meant to sell a product or service, also have the power to tell stories that can sometimes tug at the heartstrings of even the most jaded consumers.This Christmas, some brands once again injected the spirit of the yuletide season ...

by Elyssa Christine Lopez  | December 31, 2016 11:00:00
Startup Tips

PepsiCo CEO: Don't call people 'sweetie' or 'honey' in the workplace

”?"Sexist terms of endearment have no place in a professional environment, regardless of whether they’re directed toward a boss or an intern,” she said.

Despite the decline of formalities such as “sir” and “ma’am” in favor of first-name-basis relationships, there’s one type of antiquated designation that persists—even at the top of the most prominent companies.PepsiCo CEO Indra Nooyi condemned the use of terms of endearment in ...

by Lydia Belanger  | April 14, 2016 11:00:00
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