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Franchising

Which of the US' Top Franchises Are in the Philippines?

In a sign of rising consumer demand in the country, 24 of the 100 leading American franchises have a local footprint

Twenty-four out of the top 100 US franchise companies with global operations ranked by the US-based Entrepreneur magazine are present in the Philippines.Entrepreneur recently released the 38th edition of its widely watched Franchise 500, a ranking of the best US-based companies available ...

by Pauline Macaraeg  | January 22, 2017 10:00:00
Franchising

Water Boy justifies the premium for safer drinking water

With too many water refilling stores competing in the market today, it is just logical that prices tend to drop. But Water Boy decides to keep its tag price per bottle at a premium. Find out why.

At P40 per 5-gallon bottled water, Water BoyTM could easily be dismissed as being more expensive than the rest. Interestingly, the water refilling market now sees standard water prices ranging from an average of P25 to P35. In some cases, some brands ...

by James Humarang  | February 12, 2014 10:00:00
Franchising

How to fix franchise territorial conflicts

If your franchiser opens an outlet near a branch that you already operate as a franchisee, here are some options available to you

One of the hottest issues in franchising today is territorial conflicts. In the United States, in particular, this issue has been the cause of so much litigation between franchisers and franchisees. Although it has not gotten to that level in the Philippines, ...

by Erlinda Bartolome  | September 17, 2013 10:00:00
Franchising

Are you the right franchisee?

Having the needed capital and management skills are not the only factors franchise owners look for in a franchisee

Married couple and business partners Eric and Emelda Teng of The P99 Store and Ricky and Bubu Andres of Candy Corner agree that looking for the right franchisee is like looking for a lifetime partner -- or at least a partner for ...

by Anne Ruth Dela Cruz  | June 25, 2013 02:00:00
Franchising

The franchising option

Membership in the Philippine Franchise Association is a seal of good housekeeping in the franchise community

The Philippine Franchise Association was formed in February 1995 to organize the growing number of homegrown and foreign franchisers here. Indeed, this pioneering group has spurred the growth of franchising in the Philippines, bringing the total to over 800 concepts today from ...

by Robert Trota  | March 12, 2013 02:00:00
Franchising

Holy Kettle Corn: Keeps on popping

Derrick Chiongbian thought Filipinos would like kettle corn popcorn, so he brought it here from the United States. They did.

Derrick Chiongbian first sampled kettle corn popcorn in the United States in 2003, and he got so hooked on the sweet-and-salty flavor that he found himself eating a bag everyday for weeks. He thought it would click with Filipinos, so in May ...

by Jaclyn Lutanco-Chua  | February 26, 2013 09:00:00
Franchising

So how much does a franchisee really have to pay?

Assessing the cost of the franchise is critical before you sign on the dotted line.

The number of people interested in investing in a franchise is increasing, but not all franchisees become successful as a result of the risks.So how do you minimize your risks while increasing your chances of success as a franchisee? The trick is ...

by Lyndah S. Bartolome  | February 11, 2013 01:00:00
Franchising

Fiorgelato: The Pure Italian Ice Cream

Considered an \\\'institution\\\' in the industry, Fiorgelato owner espouses a responsible way of offering franchises.

Prudence is the guiding principle of Fiorgelato in its franchise business. Owner Ricardo Z. Cuna, who has had 17 years of experience in franchising, wants to show the younger breed of franchisers that in this difficult economic condition, exercising caution and careful ...

by Max De Leon  | January 16, 2013 10:00:00
Franchising

9 sections of the franchise agreement that needs your careful scrutiny

Potential franchise applicants are growing up fast. At the last Filipino Franchise Expo at the SM Megamall in Mandaluyong City, franchisers were surprised at the quality of their questions and their interest in the nature of the franchise package, the payback period, ...

by Erlinda S. Bartolome  | January 09, 2013 09:00:00
Franchising

Ystilo Salon: Innovative services for the middle class

This salon stands out from the pack through technical expertise, unique marketing campaigns and quality service.

There are salons practically in every corner of the Metro offering inexpensive services. However, if you have a fear of untrained staff wreaking havoc on your tresses, better spend on a salon of repute.Ystilo Salon, which has Sharon Magdayao, a.k.a. showbiz personality ...

by Karmina De Ungria  | January 02, 2013 05:00:00
Franchising

Focus on the product and services first

Putting too much emphasis on investment costs may restrict your franchising options.

Q: I have no experience in being an entrepreneur yet, so this would be my first time to apply as a franchisee. In your opinion, is it better for me to invest in a brand with a low franchise fee package (I ...

by Armando Bartolome  | April 23, 2012 01:00:00
Franchising

Franchising for students

Can a student be a franchisee? Our expert shares 4 factors to consider.

Q: I\\\'m still in college but I\\\'ve always wanted to become an entrepreneur. In fact, I\\\'ve been helping out every summer in our family business. However, I would like to strike out on my own, even at this early stage. Can a ...

by Armando Bartolome  | April 19, 2012 10:00:00
Franchising

The basis for franchise fees

In franchising, size and popularity matters.

Q: What is the basis for the amount of the franchise fee, especially if you\\\'re franchising in the Philippines? Are some companies asking for higher franchise fees because they\\\'re already big companies, or they already have many outlets? A: As the franchise ...

by Armando Bartolome  | April 10, 2012 03:00:00
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