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News and Events

Franchising sector set for double digit growth

The Philippine franchising industry continues its strong growth as home-grown franchises begin expanding to international markets.

The Association of Filipino Franchisers Incorporated (AFFI) states that the industry has grown by 20 percent this year. It expects the growth to continue with a 25% growth rate forecast for 2014. Erlinda S. Bartolome, the group’s Director for International Trade Affairs ...

by Press Release  | October 02, 2014 03:00:00
Franchising

Water Boy justifies the premium for safer drinking water

With too many water refilling stores competing in the market today, it is just logical that prices tend to drop. But Water Boy decides to keep its tag price per bottle at a premium. Find out why.

At P40 per 5-gallon bottled water, Water BoyTM could easily be dismissed as being more expensive than the rest. Interestingly, the water refilling market now sees standard water prices ranging from an average of P25 to P35. In some cases, some brands ...

by James Humarang  | February 12, 2014 10:00:00
Franchising

Making sense of territory and franchising

Here's an arrangement where the franchiser designates a territory, not just an outlet, for which a franchise can use the trademark and the business system.

We are all familiar with the single-unit franchising, which is the route normally taken by franchisers to franchise their business. A single-unit franchise agreement is drawn up for a single location, such that the franchisee can use the franchiser's trademark and business ...

by Erlinda Sabio Bartolome  | September 18, 2013 10:00:00
Franchising

How to fix franchise territorial conflicts

If your franchiser opens an outlet near a branch that you already operate as a franchisee, here are some options available to you

One of the hottest issues in franchising today is territorial conflicts. In the United States, in particular, this issue has been the cause of so much litigation between franchisers and franchisees. Although it has not gotten to that level in the Philippines, ...

by Erlinda Bartolome  | September 17, 2013 10:00:00
Franchising

Are you the right franchisee?

Having the needed capital and management skills are not the only factors franchise owners look for in a franchisee

Married couple and business partners Eric and Emelda Teng of The P99 Store and Ricky and Bubu Andres of Candy Corner agree that looking for the right franchisee is like looking for a lifetime partner -- or at least a partner for ...

by Anne Ruth Dela Cruz  | June 25, 2013 02:00:00
Franchising

Franchising 101: Taking over a company-owned outlet

Review the financial history of the site branch from day one to the present.

Q: I am applying for a franchise of an ink refilling station. Initially, the franchiser is offering me an outlet which is currently company-owned, in a location that\\\'s a bit far from the general vicinity I\\\'m thinking of. I think I can ...

by Armando O. Bartolome  | April 29, 2013 05:00:00
Franchising

Ministop Philippines: A true business partner

Ministop Philippines prefers to call its franchisees \\\'business partners\\\' with whom it shares not only the investment in the business but the risks as well

Ministop Philippines, a chain of 24-hour convenience stores that operate as a grocery and fast food diner combined, has a core business policy that is has given the acronym QSC+A. It stands for "Quality, Service, Cleanliness and Assortment/Availability," five customer service targets ...

by Michelle Cortes  | April 19, 2013 01:00:00
Franchising

So how much does a franchisee really have to pay?

Assessing the cost of the franchise is critical before you sign on the dotted line.

The number of people interested in investing in a franchise is increasing, but not all franchisees become successful as a result of the risks.So how do you minimize your risks while increasing your chances of success as a franchisee? The trick is ...

by Lyndah S. Bartolome  | February 11, 2013 01:00:00
Franchising

Fiorgelato: The Pure Italian Ice Cream

Considered an \\\'institution\\\' in the industry, Fiorgelato owner espouses a responsible way of offering franchises.

Prudence is the guiding principle of Fiorgelato in its franchise business. Owner Ricardo Z. Cuna, who has had 17 years of experience in franchising, wants to show the younger breed of franchisers that in this difficult economic condition, exercising caution and careful ...

by Max De Leon  | January 16, 2013 10:00:00
Franchising

Getting the most out of franchise seminars

One important tool for entrepreneurs and those considering starting a business is attending seminars

Having given seminars in various parts of the country in the past 10 years, I have observed that people who attend seminars—particularly franchise seminars—need to learn how to get the most out of them. So how do you do it? Note the ...

by Armando O. Bartolome  | January 15, 2013 11:00:00
Franchising

Ystilo Salon: Innovative services for the middle class

This salon stands out from the pack through technical expertise, unique marketing campaigns and quality service.

There are salons practically in every corner of the Metro offering inexpensive services. However, if you have a fear of untrained staff wreaking havoc on your tresses, better spend on a salon of repute.Ystilo Salon, which has Sharon Magdayao, a.k.a. showbiz personality ...

by Karmina De Ungria  | January 02, 2013 05:00:00
Franchising

Creative solutions to challenges in franchising

Open and regular dialogue between both parties in a franchise will not only help overcome challenges, it can also ensure the success of the business venture

Franchising can be a very effective way to grow a business but like any other business, it presents its own unique set of challenges to both franchisor and franchisee. The use here of the word “challenges” instead of “problems” is deliberate, for ...

by Erlinda S. Bartolome  | July 18, 2012 10:00:00
Franchising

How to choose a franchise

Basic things to remember when deciding on a franchise to buy.

Q: What should one keep in mind when choosing which brand to buy a franchise for? A: The first consideration should be to find a business model or concept that best suits you. As much as possible, choose a concept you really like ...

by Armando Bartolome  | June 14, 2012 10:00:00
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