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Run & Grow

3 ways to use geolocation to increase revenue

Location-based features in mobile apps get increasingly appealing to young consumers

You may have noticed Pokémon GO players and the game's characters popping up all over the place lately – at famous landmarks, public events, even inside local businesses.The launch of the mobile game last July represented not only a runaway success in the United States, considering ...

by Anthony Nicalo  | September 20, 2016 07:00:00
Run & Grow

How Pokémon GO might be toxic for your business

3 reasons why you probably should avoid pouncing on the frenzy

Topping 15 million downloads on Apple’s App Store and Google Play less than two weeks after its launch, users are downloading the game and using it. According to iOS usage data, users spend an average of 33 minutes a day playing the game – 50 percent more time ...

by Diana Mitchell  | August 25, 2016 04:00:00
Business Ideas

How Pokemon Go will change mobile advertising

The phenomenal game employs effective ad models you can emulate

By now you’ve heard of – if not played – Pokemon Go. You’ve also heard about how the game keeps shattering download records (with 75 million and counting) and revenue since its launch barely a month ago.Pokemon Go has overtaken breakout mobile hits such ...

by Janis Zech  | August 21, 2016 12:00:00
News and Events

13 brands catching the Pokemon Go fever

Gotta catch them all!

Almost a week since the much-awaited Pokemon Go game went live in the Philippines, local brands have started to catch up on its hype with creative marketing campaigns and promo deals.The augmented reality game requires its players to travel to different locations ...

by Entrepreneur Staff  | August 12, 2016 09:00:00
Business Ideas

Pokemon Go marketing tactics you must try

21 ways you can make the game work for your business

If you still haven’t seen some sort of promotion surrounding Pokémon Go, then you’re either a stubborn hermit or you’re totally blind. It’s no secret that there is unlimited marketing potential to the craze. Already there are tons of blogs and articles sharing ...

by Mike Templeman  | August 11, 2016 06:00:00
Business Ideas

Making money off Pokemon Go

4 ways you can cash in on this latest game craze

Pokemon Go, the location-based augmented reality (AR) game developed by Niantic, has taken the world by storm. Available for iOS and Android users, the game fulfills many 90s kids’ fantasy to be a Pokemon master by searching, catching, and training Pokemons in ...

by Nicai de Guzman  | July 23, 2016 10:00:00
Startup Tips

Pokémon gamers could soon be flocking to McDonald's

Who knows, you might just catch a Charizard while munching some fries.

Nintendo made $7.5 billion in just a few days from its new augmented game Pokémon Go—and that is only the start.“There is a second component to our business model at Niantic, which is this concept of sponsored locations,” John Hanke, Chief Executive of Niantic, ...

by Grace Reader  | July 16, 2016 03:00:00
Startup Tips

8 weird reasons Pokémon Go isn't the game craze we're used to

From catching a Pokémon in the delivery room to stumbling upon a dead body, the scenarios are limitless with this hottest augmented reality app.

Cute, fuzzy Pokémon are running amok on planet Earth, and humans are braving crazy conditions to catch them. It seems there is nothing people would not do to hatch, snatch, and evolve the little buggers, even driving and Pokémoning, a.k.a. risking death.The ...

by Kim Lachance Shandrow  | July 14, 2016 09:00:00