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Run & Grow

3 ways to use geolocation to increase revenue

Location-based features in mobile apps get increasingly appealing to young consumers

You may have noticed Pokémon GO players and the game's characters popping up all over the place lately – at famous landmarks, public events, even inside local businesses.The launch of the mobile game last July represented not only a runaway success in the United States, considering ...

by Anthony Nicalo  | September 20, 2016 07:00:00
Run & Grow

How Pokémon GO might be toxic for your business

3 reasons why you probably should avoid pouncing on the frenzy

Topping 15 million downloads on Apple’s App Store and Google Play less than two weeks after its launch, users are downloading the game and using it. According to iOS usage data, users spend an average of 33 minutes a day playing the game – 50 percent more time ...

by Diana Mitchell  | August 25, 2016 04:00:00
Business Ideas

Making money off Pokemon Go

4 ways you can cash in on this latest game craze

Pokemon Go, the location-based augmented reality (AR) game developed by Niantic, has taken the world by storm. Available for iOS and Android users, the game fulfills many 90s kids’ fantasy to be a Pokemon master by searching, catching, and training Pokemons in ...

by Nicai de Guzman  | July 23, 2016 10:00:00
Startup Tips

Pokémon gamers could soon be flocking to McDonald's

Who knows, you might just catch a Charizard while munching some fries.

Nintendo made $7.5 billion in just a few days from its new augmented game Pokémon Go—and that is only the start.“There is a second component to our business model at Niantic, which is this concept of sponsored locations,” John Hanke, Chief Executive of Niantic, ...

by Grace Reader  | July 16, 2016 03:00:00