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Run & Grow

8 Ways to Be Your Own PR Firm

No business is so small it doesn't have to market or manage relations with customers

The office building I own, which serves as the headquarters for my internet marketing company, also host a number of tenants, such as Dr. Adam Harris, the proprietor of one of the fastest-growing wellness practices in the state of Colorado. On the surface, what he does ...

by Scott Richter  | October 02, 2017 06:00:00
Run & Grow

PR 101: How to Talk to a PR Professional

Here are five tips on having an effective conversation to help you reach your end goal

You watched as your friend’s startup got 10,000 new leads within two weeks after the company was featured in an article on TechCrunch. You were surprised a CEO quote in a Business Insider piece increased company revenue by 10 percent, or that an article that your consultant ...

by Andrea Holland and Sarah Elder  | January 31, 2017 12:00:00
Startup Tips

Do-it-yourself PR tips for small businesses

6 basic steps on how to create buzz about your biz

If you’re a small business, doing your own PR is all about crafting pitches and getting them to the right people. You have to be authentic by truthfully projecting yourself and your business. If you’re willing to put in the time and ...

by Rich Khan  | August 30, 2016 01:00:00
Startup Tips

Monique Buensalido: From public relations to digital marketing

This digital communications director shares her experiences in consumer insighting and digital marketing.

Monique Buensalido’s mother, Joy Buensalido, was one of the pioneers of public relations in the Philippines. She had set up Buensalido and Associates, renowned for its strong media relationships and creative campaign ideas, but with the onset of digital and social media, the ...

by Josiah Go  | March 16, 2016 09:00:00
Business Ideas

The path from startup to going big time

Former diplomat takes on the messy world of PR, introducing stakeholder relations along the way.

Photo shows Junie del Mundo of EON Stakeholder Relations Inc. EON Stakeholder Relations Inc. wasn’t always the big player it now is in the world of public relations.At the initial stages of EON, cash flow was my constant concern as owner and ...

November 08, 2010 02:00:00
Business Ideas

Six Tools vs. Bad Publicity

Negative publicity is part of doing business. Fending off the worst is vital to your survival.

Bad public relations or PR is the nightmare of any organization. But what exactly is it? Ma. Theresa “Tet” A. Defensor, corporate affairs manager of St. Luke’s Medical Center and a veteran PR practitioner, explains that if a good PR is doing ...

November 04, 2010 02:00:00
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