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FirstDibs in Marketing for Entrepreneurs

'Premiumize' before you popularize

Filipino consumers now don't patronize a brand just because it is popular overseas. There is a need for such a business to find its niche and to target a specific market segment.

Dear Amor,My business partners and I are working on a partnership with this foreign lifestyle brand that’s quite famous in Southeast Asia. We’re planning to launch our flagship stores two years from now in Manila and Cebu. We’re afraid though that the ...

by Amor Maclang  | August 06, 2014 08:00:00