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Business Ideas

Harness the power of word-of-mouth

Tips on leveraging one of the least expensive marketing strategies

If you have hurdled the initial challenges of setting up the business--raising capital, knowing your target market, and coming up with the initial stocks of your products--you are perhaps only halfway through the startup process. Those stocks will remain on the shelves ...

by Mari-An Santos  | July 13, 2012 10:00:00
Startup Tips

Promote your business on the cheap

5 penny-pinching marketing strategies to try

Marketing strategies need not be expensive to be effective. In fact, the Philippine Marketing Association (PMA) said effective promotional activities can be done at a cost of as low as P1, or even zero cost.Gwenn Jessica Galvez, PMA vice president, enumerated some ...

April 08, 2012 10:00:00