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Business Ideas

14 easy, low-cost ways authors can promote their books

Book marketing doesn't have to cost thousands

In the book marketing world, what works today can be considered old news tomorrow and won’t work because ‘everybody’ is doing it. Some tactics continue to be effective over time. As a book publicist, I keep an eye out for the latest tips and ...

by Scott Lorenz  | October 23, 2016 06:00:00
Startup Tips

How to make photographic mugs and sports bottles

Tap corporate ad budgets with custom-made promotional items.

Because promotional items are of great help to companies whose budgets are not that big, and because they are effective at increasing brand recall, the demand for promotional items remains high. Aside from the corporate giveaway market, you can offer these as ...

by Mishell Malabaguio  | February 01, 2013 01:00:00