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Run & Grow

8 Ways to Be Your Own PR Firm

No business is so small it doesn't have to market or manage relations with customers

The office building I own, which serves as the headquarters for my internet marketing company, also host a number of tenants, such as Dr. Adam Harris, the proprietor of one of the fastest-growing wellness practices in the state of Colorado. On the surface, what he does ...

by Scott Richter  | October 02, 2017 06:00:00
Run & Grow

PR 101: How to Talk to a PR Professional

Here are five tips on having an effective conversation to help you reach your end goal

You watched as your friend’s startup got 10,000 new leads within two weeks after the company was featured in an article on TechCrunch. You were surprised a CEO quote in a Business Insider piece increased company revenue by 10 percent, or that an article that your consultant ...

by Andrea Holland and Sarah Elder  | January 31, 2017 12:00:00
Run & Grow

4 hallmarks of leadership in a time of crisis

”?"Not responding is not an option.”

There was an earthquake in California. Your facility and team were impacted.News of your imminent merger was just leaked by a young, ambitious journalist who caught your CFO off guard at a networking event.Your CEO is being led out of your building in handcuffs.These examples ...

by Jeffrey Hayzlett  | November 02, 2016 02:00:00
Run & Grow

7 ways to build hype before your business launches

Have you heard about that new company? I don't know exactly what it is, but it's going to be amazing!

You’ve been prepping for months – maybe even years – and your new business is finally starting to take shape. Chances are, you're getting extremely nervous about whether or not your startup will be successful. You can have the most groundbreaking product or service ...

by Sheila Eugenio  | September 09, 2016 08:00:00
Startup Tips

Here's when it's OK to work for free

How do you know when to give your time for free?

Once you reach a certain level of business success, people will inevitably reach out and ask for favors. Some will ask if they can ‘pick your brain’ over coffee or lunch. Others might ask you to speak at an event. You may ...

by Janet Murray  | April 08, 2016 03:00:00
Startup Tips

4 ways to generate publicity for your company

Learn how to use various PR strategies to promote your business.

In order to grow your business, it’s important for your prospective clients to know about what you do or sell. Fortunately, the media is there to help. If you learn how to use the various public relations strategies to promote your business, ...

by Jacqueline Whitmore  | April 04, 2016 03:00:00
Startup Tips

How to be the entrepreneur reporters call first

Being interviewed by media can be an opportunity to get some free publicity.

Anytime a reporter calls on you for your expert opinion, it is a fantastic opportunity to get some free publicity for yourself or your business. However, being a great interview subject is a skill, and knowing the proper way to be interviewed can ...

by Jennifer Jager  | March 19, 2016 01:00:00
Startup Tips

The 'when' and 'how' of using PR correctly

A company is not ready for PR if leadership is expecting this lone tactic to convert customers.

Q. If you're on a tight marketing budget when or how should PR be used?— Jen Cvetkovic-TrivettA: If you have a tight marketing budget, you’ve come to the right place. PR is one of the most cost-effective marketing strategies, because the only thing it ...

by Lindsey Groepper  | March 17, 2016 02:00:00
Startup Tips

Monique Buensalido: From public relations to digital marketing

This digital communications director shares her experiences in consumer insighting and digital marketing.

Monique Buensalido’s mother, Joy Buensalido, was one of the pioneers of public relations in the Philippines. She had set up Buensalido and Associates, renowned for its strong media relationships and creative campaign ideas, but with the onset of digital and social media, the ...

by Josiah Go  | March 16, 2016 09:00:00
Run & Grow

5 ways to spend money to make money

Spend a little portion of your budget into any of these activities and see your income grow.

It can be challenging to decide when to cut expenses and when to put money out in hopes that you get a big return. At my company, Headbands of Hope, we’ve played around (and, by "played," I mean trial and error) with ...

by Jessica Ekstrom  | February 02, 2016 08:00:00
Startup Tips

10 ways even introverts can make friends at work

These steps can help you create good friendships with your work mates.

For some, making friends isn’t easy. Being social isn't easy. Some of us are more introverted than extroverted. Myself, I have driven both Uber and Lyft, and I've found that one suited me better because I tend to be more introverted.This is all ...

by John Boitnott  | August 14, 2015 12:00:00
Startup Tips

7 ways introverts can become master minglers

Follow these seven tips to master your mingle-ability skills.

We’re all familiar with the concept of networking, and there are some myths about this social practice that I’d like to clear up. First of all, there’s an assumption that you have to be “good” at networking or it won’t get you ...

by Jacqueline Whitmore  | August 01, 2015 12:00:00
Startup Tips

33 tips to help you ace a media interview (Infographic)

Here is a 33-point checklist to help you prepare for a media interview.

You have your company up and running and you want to get the word out. Doing press interviews are a great way to get your product or service in front of a new audience and tell your story.For some people, talking to ...

by Nina Zipkin  | July 11, 2015 07:00:00
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