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Run & Grow

5 Ways to Generate Word-of-Mouth as a Small Business

A whopping 92% of consumers trust referrals from people they know

Humans rely on their network to make decisions about where to go, what to do and what to buy. Ninety-two percent of consumers trust referrals from people they know, and 77 percent of consumers are more likely to buy a new product when learning about it from friends ...

by Kimberly De Silva  | July 01, 2017 02:00:00
Startup Tips

The 'when' and 'how' of using PR correctly

A company is not ready for PR if leadership is expecting this lone tactic to convert customers.

Q. If you're on a tight marketing budget when or how should PR be used?— Jen Cvetkovic-TrivettA: If you have a tight marketing budget, you’ve come to the right place. PR is one of the most cost-effective marketing strategies, because the only thing it ...

by Lindsey Groepper  | March 17, 2016 02:00:00
Startup Tips

How to write a press release

With a well-written press release, you won’t waste your first shot at introducing yourself to the media. A very important tool that you barely can do without in creating buzz about your business is the press release.But what is a press release?A ...

by Khris Marc Ronquillo  | December 13, 2012 05:00:00
Business Ideas

How to capture your audience like a pro

Exude confidence when speaking in public

At some point in your entrepreneurial career, you would have to speak before an audience. Whether making a sales pitch or negotiating with your employees, public speaking can be daunting and very stressful.Here are 10 ways to turn that nerve-wracking situation into ...

by Entrepreneur Staff  | November 02, 2011 09:00:00