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RBX Rice in a Box

Ten years after its launch, this outside-the-box concept continues to address the need of Filipinos for rice meals with a twist.

How do you address the need and the want of Filipinos who prefer rice meals but need to be on the go? Bemedalled national athlete Lester Pimentel faced the same question about a decade ago and he found the answer: Rice in ...

September 14, 2009 12:00:00