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Run & Grow

How to Make Your Business Successful by Focusing on the Long-Term ROI

Entrepreneurs are often afraid to act because of how a decision will impact them right now

The phrase I hear most from entrepreneurs is "I'm not sure it's the right time." Is it the right time for their business? Is it the right time for them and their team? Are all the pieces together and ready?Business owners struggle with this ...

by Scott Oldford  | December 24, 2018 06:00:00
Run & Grow

(Infographic) The ROI of Social Media

When you're spending lots of time and money on social media, you should know how it's helping your brand

No matter what business you’re in, social media is a necessity. And when you’re spending time and money building your brand’s social presence, it’s important to know whether these efforts are making an impact.Of course, social media can be tough. But the good news ...

by Rose Leadem  | July 10, 2018 12:00:00
Business Ideas

Got no time to join bazaars? This platform may be for you

Digimall is a new online marketplace that increases the reach of traditional merchants

The Christmas season is also bazaar season. This time of the year, bazaar events mushroom practically everywhere, with each claiming to be the biggest, the best, and ultimately, the place to be if one wants serious profit. Of course, it’s not always ...

by Elyssa Christine Lopez  | November 28, 2016 05:00:00
Run & Grow

How to calculate ROI for your content marketing campaign

While some elements cannot be quantified, you can still work with a formula

You already know that content marketing is one of the most valuable marketing strategies you can use for your brand. It doesn’t cost much time or money in the startup phase, and it has the potential to bring enormous returns. And all ...

by Jayson Demers  | September 01, 2016 06:00:00
Startup Tips

Common business acronyms first-time entrepreneurs need to know

Before getting down to the real deal, budding entrepreneurs should learn the basics of business. First off-these acronyms below.

First times are always crucial especially in business. Getting the hang of it takes time and success isn’t achieved overnight. First-time entrepreneurs need to know that building a business is a learning process and is an experience that will eventually teach them ...

by MJ Dinglasan  | February 02, 2015 06:00:00
Startup Tips

Look before you leap

Before expanding your business, you should first consider and assess the possible risks.

Q: I want to supply ready-to-eat meals at convenience stores. Right now, I supply to school cafeterias. But I feel I can earn more if I supply to convenience stores instead. Should I go for it?A: It is always nice to expand ...

by Henry C. Ong  | December 18, 2014 10:30:00
FirstDibs in Marketing for Entrepreneurs

Rebels vs. Giants: What challenger brands need to do to get ahead

How can small businesses stand a chance to compete with or even beat giant competitors? Here are three recommended strategies for the 'challengers' in entrepreneurs.

Dear Amor,I'm only beginning to get the hang of this business thing, as I recently only reached ROI with my small startup. In thinking about the future of my venture, I'm determined to set my sights on being a proud owner of ...

by Amor Maclang  | October 16, 2014 12:00:00

Tea Generation as a healthy and refreshing franchising opportunity

The market for milk tea has always been promising. But amid intense competition, how can startups make it? Getting a franchise of a good milk tea brand can be an effective strategy. Here's a franchising opportunity to consider.

“We know that milk tea is a rising trend. And I believe that it will be the counterpart of coffee shops in the future” Tea Generation general manager Vernie Cobreros-Farro asserted. She firmly believes that milk tea is here to stay. That ...

by James Humarang  | May 26, 2014 04:30:00