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Run & Grow

Why entrepreneurs should choose their key accounts strategically

It is important to strategically manage key accounts for improvement of sales and revenues, says an entrepreneur turned speaker.

Corporate executive-turned-entrepreneur-turned-speaker and author Emilio Macasaet III rose from the ranks as an ex-truck salesman to vice president for sales and distribution of different major companies such as IDS, MetroLab, and RFM. In this interview, he shares how to shortlist key accounts ...

by Josiah Go  | February 24, 2016 09:00:00
Startup Tips

4 sales mantras to memorize and why they work

Mantra no. 4: Keep meeting their needs.

1. Create certainty.“There’s a big difference between getting someone to like your product and getting someone to buy,” said Derek Rucker, a social psychologist at Northwestern’s Kellogg School of Management. They need to feel certain it’s right for them, so engage their ...

by Joe Robinson  | February 09, 2016 10:00:00
Startup Tips

You can do Super Bowl marketing on a shoestring budget

Get more creative in order to take advantage of the big game.

The Super Bowl is the biggest day of the year in (American) sports and for TV commercials. These 31 brands paid CBS at least $5 million bucks to show their 30-second spot to at least 100 million viewers—and all 31 of them (well, their marketing ...

by Landon Ledford  | February 08, 2016 07:00:00
Startup Tips

You should try this man's effective sales pitches!

ChargeItSpot's Doug Baldasare proves that crazy ideas work when making sales pitches.

LETTING THE PRODUCT DO THE TALKING. Doug Baldasare is using an unusual sales strategy when selling his phone-charging booths to companies and retailers.Doug Baldasare faced the dilemma of every new entrepreneur: How do you get in front of buyers when you do ...

by Joe Robinson  | January 28, 2016 10:00:00
Startup Tips

3 major sales mistakes you must avoid

It's time to change these mistakes if you aim to reach sales targets.

The fix: End each call with a question that continues the conversation, such as, “What’s the best time to call you back and get you live?” Or, “What’s the best way to talk to you about X?” Plan to reach out five ...

by Joe Robinson  | January 27, 2016 09:00:00
Startup Tips

Do customer loyalty programs work?

How do you keep customers happy and loyal? In highly competitive markets where products and services have become more and more similar, businesses need to be always on the lookout for effective ways of retaining their customers’ patronage.Of course, the four P’s ...

by Justine P. Castellon  | August 15, 2013 10:00:00
Startup Tips

Sales pitch 101

If you are an aspiring entrepreneur, you have to learn how to make a sale. We show you how.

If you are an aspiring entrepreneur, you have to learn how to make a sale. We show you how. Here’s a list of questions to take you through the sales cycle:During the introduction, did you:• learn about the company, the person you’re ...

August 01, 2013 10:00:00
Business Ideas

Craft a winning sales and marketing plan

Like a business compass, a sales and marketing plan determines your venture\\\'s direction. Here, 4 sure-fire steps to craft a sales and marketing plan that works

A company exists solely to provide a product or service to an end user. But sometimes, even a great product can stumble out of the gate because it lacks the proper ‘push’. After all, if your product doesn’t exist in the minds ...

by Rafael Santos  | June 28, 2013 01:00:00
Business Ideas

Tips on reinveting your brand

Re-branding can help your business reconnect with your customers and win you new ones.

Brands, like people, need a makeover from time to time. For large companies, a more current image model or a flashy new promo is sometimes needed to get back in touch with a customer base, or to arrest declining sales. Startups, on ...

by Rafael Santos  | June 06, 2013 02:00:00
Startup Tips

Knowing the difference between marketing and sales

You need to know the difference between marketing and selling for you to be able to reach consumers. Here are a few pointers

Many business owners and practitioners mistakenly think of selling and marketing as interchangeable concepts. This is particularly true in the case of small businesses, which often equates marketing with selling due to organizational and resource limitations. But even if sales and marketing ...

by Ampy Rio  | May 22, 2013 10:00:00
Business Ideas

On the Filipino consumer

Filipino consumers the most optimistic in the region.

Sales is an integral part of any business and to sell well you have to know your market. It is good to know that Philippine consumer confidence indexed at 119 in the last quarter of 2012, a one-point increase from the third ...

February 11, 2013 10:00:00
Business Ideas

Are you ready to move out of the house?

Looking to expand your home based business to a more traditional commercial space?

For some entrepreneurs, working from the comforts of home seems like a welcome option. With little overhead costs, little or no employees to manage, you can run the business any way you want. But when success comes knocking and the need for ...

by Rafael Santos  | February 05, 2013 01:00:00
Business Ideas

How to keep your customers coming back

It makes better business sense to keep loyal customers than to chase after new clients.

Why should businesses strive to nurture relationships with their loyal clients? For one, attracting a new customer costs twice as much as keeping an existing one. Repeat clients spend up to 33 percent more than new customers do. They are also more ...

by Janice Ruth S. De Belen  | February 04, 2013 10:00:00