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News and Events

The New Samsung Galaxy Fold Smartphone Might Cost Over Php100K

It goes on sale in the US on April 26

Samsung today announced the nation's most expensive, and possibly most innovative smartphone: the $1,980 (and up) Galaxy Fold, a 4.6-inch smartphone that expands into a 7.3-inch tablet."With the Galaxy Fold we are creating a new dimension for your phone and your life," ...

by Michael Kan and Sascha Segan  | February 24, 2019 06:00:00
News and Events

Samsung to Stop Using Plastic Packaging

The switch to environmentally sustainable materials for packaging will start this year

Open most new smartphones today and you'll find a mix of paper, card, and plastic packaging. There's really no need for any plastic to be used outside of the product itself, and Samsung is committed to removing all of it starting this year.Samsung's commitment ...

by Matthew Humphries  | January 30, 2019 06:00:00
News and Events

Don't Blame Inflation: Average Price of Smartphones Sold in PH Grew 51% So Far in 2018

Filipino buyers now want devices with many bells and whistles

The average selling price (ASP) of smartphones in the Philippines stood at $192 (Php10,394) for the first six months of 2018, according to the Philippine unit of market analyst International Data Corp. (IDC). That represented a 51-percent surge from the average of ...

by Lorenzo Kyle Subido  | October 04, 2018 09:00:00
News and Events

The best way to make an ad is not to make an ad: Lessons from the YouTube Leaderboard

Local ads dominate all top 10 slots in the PH Leaderboard for ads

Local flavor and creativity in the digital video space dominated the latest YouTube Ad Leaderboard, which features video advertisements for the latter half of 2017.Brands showcased different approaches to inspiring Filipino audiences and holding their attention. According to Gabby Roxas, country marketing ...

by Nicai de Guzman  | May 12, 2018 09:00:00
News and Events

Grab Ties Up with Samsung to Bring Micro-Financing Opportunities to Over 2.3 Million Drivers

Drivers will be able to secure micro-loans to easily purchase their own smartphones

Lee Sangchul, president and CEO of Samsung Electronics SEA and Oceania, and Anthony Tan, Group CEO and Co-founder of Grab, shake hands after signing MOUSoutheast Asian ride-hailing platform Grab has teamed up with Korean electronics giant Samsung to provide a variety of ...

by Lorenzo Kyle Subido  | February 02, 2018 06:00:00
News and Events

(Infographic) What are the Most Recognizable PH Brands?

Only a few local names made it to the top 100 brands in the country but the rewards are big

For a brand to be considered successful, it must have a strong recall with the general public. A consumer must associate the brand with the product or service it is offering.As part of its annual ranking of the 1,000 most recognizable brands ...

by Lorenzo Kyle Subido  | January 25, 2017 11:00:00
News and Events

Samsung wants to turn your hand into an interactive smartwatch display

Your sausage fingers will soon thank Samsung.

The days of complaining about tiny smartwatch displays may soon be over. That’s if Samsung has anything to do about it.A patent the South Korean tech giant recently filed with the U.S. Patent and Trademark Office outlines plans for a smartwatch that projects ...

by Jason Fell  | May 20, 2016 01:00:00
News and Events

What are the most authentic brands in the world?

A new study reveals what companies need to do to retain customer trust.

Which brands have your loyalty and trust? According to a new study, perhaps unsurprisingly, a certain Mouse has won over both consumers' hearts and wallets.In its fourth annual survey about brand authenticity, communications and public relations firm Cohn & Wolfe generated a ...

by Nina Zipkin  | April 15, 2016 01:00:00
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