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News and Events

These are the Winners of Google ”?"Performance Honors” Search Awards

Local agency heroes help businesses attain goals with search advertising

For the first time ever, Google has awarded Filipino agencies that ran exceptional, impactful and creative Search campaigns. This is the first time “Performance Honors” is awarded in Asia-Pacific. The awarding ceremony was the culmination of a series of Performance Guru workshops ...

by Nicai de Guzman  | August 23, 2017 10:00:00
News and Events

Filipinos Make 6 to 7 Searches Before Purchasing, Study Says

They look for price comparison, product reviews and videos

The usual Filipino consumer makes an average of six to seven searches online while considering two to three brands before making a purchase, according to the Path to Purchase report by Google and Kantar TNS.The study looked into the online behavior of ...

by Nicai de Guzman  | August 12, 2017 10:00:00
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