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Startup Tips

How to launch a product that sells

Approach your audience first and start a conversation to see if the idea interests them.

There’s nothing more depressing than launching a new product or service and seeing it tank in the marketplace. That happened to Pat Flynn, the host of the successful podcast Smart Passive Income, when he launched an ill-fated software venture a few years ago. ...

by Dorie Clark  | February 11, 2016 02:00:00
Startup Tips

5 strategies for entrepreneurs to improve sales

Ditch the old belief that having a skill in sales is an innate talent. Here are strategies to help you get started with improving your sales tactics.

If you've just started a business, you need sales, right? Trouble is, you may not be sure how to put together a sales approach. And, the truth is, there is no magic formula for sending your sales through the roof. So, stop looking.Related: Close more ...

by Hampus Jakobsson  | April 27, 2015 06:00:00
News and Events

How to create an unforgettable shopping experience

Tech-savvy consumers expect customized access from the brands they love.

With the rise of sophisticated e-commerce and mobile technologies, tech-savvy consumers expect instant, customized access to a brand’s offerings. However, delivering this type of personalized experience can be challenging for brick-and-mortar businesses. HP recently released its ElitePad Mobile Point of Sale (POS) ...

by Entrepreneur Staff  | September 02, 2013 10:00:00
Business Ideas

The difference between marketing and selling

You need to know the difference to be able to reach consumers.

Many business owners and practitioners mistakenly think of selling and marketing as interchangeable concepts. This is particularly true in the case of small businesses, which often equates marketing with selling deliberately due to organizational and resource limitations.But even if sales and marketing ...

April 16, 2013 09:00:00
Business Ideas

5 pointers for successful network marketing

Networking is not just a numbers game - know how to utilize it properly.

Networking, or network marketing, is a marketing strategy typically done by an individual, rather than a company, to retain and enhance contacts of personal connections for promotions of a product or service, in lieu of traditional forms of advertising.According to the Direct ...

by Lorela Sandoval  | April 11, 2012 06:00:00
Startup Tips

3 ways to maximize your store layout

Visual merchandising is more than just showing what you are selling.

Store displays and the like can do much more than show what’s for sale. Data Tolentino-Canlas, an assistant professor at the University of the Philippines’s College of Mass Communication, explains: “Make them as eye-catching as possible, so that the consumer actually gets ...

by Dante Gagelonia  | January 05, 2012 03:00:00
Business Ideas

How Socorro Ramos reached the top shelf

The story of how National Bookstore came to be.

For many Filipinos, there was no bookstore before National Book Store. The company has deeply and quite literally embedded itself in the minds of the people. It would also be true to say that without Socorro Ramos, there would be no National ...

December 13, 2011 01:00:00
Business Ideas

What you need to know about sales and marketing

What\\\'s the difference between the two

As small business owners you need to know the difference between marketing and selling for you to be able to reach consumers. Here are a few pointers.  Many business owners and practitioners mistakenly think of selling and marketing as interchangeable concepts. This ...

by Entrepreneur Staff  | October 11, 2011 02:00:00
Business Ideas

3 business lessons from food industry veteran Nancy Lumen

Expert restaurateur answers your questions

Starting a business is one thing, and running a business is an entirely different thing. For the uninitiated, the way a business operates can be like scaling Mount Everest or facing a blank wall.Being your partner in your entrepreneurial journey, listed ...

by Entrepreneur Staff  | September 28, 2011 01:00:00