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Business Ideas


Does shockvertising, with its use of strong images and themes, really work on consumers?

Shock advertising or “shockvertising” is the use of frightening, offensive, taboo, or emotion-provoking words, images, or concepts to sell a product or an idea. It sometimes works, but sometimes it elicits such negative reactions that the reader or viewer avoids the product—and ...

June 30, 2009 12:00:00