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News and Events

Grandparents Love Facebook, Teens Not So Much

The social network is expected to lose 2 million users ages 24 and younger in 2018

This story originally appeared on PCMagThink you're hip like a teenager? If you spend a lot of time on Facebook, think again. According to a report from market research firm eMarketer, teens are leaving Facebook faster than expected as older users embrace the social network.The firm predicts ...

by Angela Moscaritolo  | February 15, 2018 12:00:00
News and Events

Snapchat Now Lets You Spy on Friends' Locations

The new Snap Map has a 'ghost mode' that lets you browse a map of your friends' locations without sharing your own

Bored Snapchat users looking for something to do should update their apps today: they'll be greeted with a new map view that shows where exactly their friends are and what they're up to.Snap Map, as the company is calling it, can be ...

by Tom Brant  | June 26, 2017 02:00:00
News and Events

Snapchat's Fil-Am Co-Founder $2.1 B Richer Just 2 Days After IPO

Bobby Murphy's 27.1 million shares are now worth $5.7B after price closed 59% up last Friday

Snap Inc., the parent company of the ephemeral messaging app Snapchat, saw its share price surge by almost 60 percent in its first two days of trading after listing at the New York Stock Exchange Thursday. From an offer price of $17 ...

by Elyssa Christine Lopez  | March 06, 2017 02:00:00
News and Events

How Wealthy Will Evan Spiegel Be Post-Snap IPO?

The Snapchat creator will likely be worth more than $4 billion

Snap Inc. is reportedly set to go public on the New York Stock Exchange during the first week of March.Now, thanks to an updated filing with the Securities and Exchange Commission (SEC), we now have a clearer sense of just how wealthy the move will make ...

by Nina Zipkin  | February 20, 2017 12:00:00
Startup Tips

Want to Become a Digital Marketing Expert? Here is How to Get Started

Digital marketing is a moving target that is constantly evolving, making it more difficult for new comers to learn the art

 Q: How do you suggest getting started in a career in digital marketing?A: Digital marketing is a moving target that is constantly evolving, making it more and more difficult for new comers to learn the art.It’s this challenge that actually excites me about digital ...

by Sujan Patel  | February 08, 2017 06:00:00
Run & Grow

20 Crazy New Things We Learned About Snap

Snapchat co-founder Evan Spiegel revealed its inner workings for its IPO

After months of speculation, Snap Inc. filed for a $3 million IPO on the New York Stock Exchange last week. When the company officially goes public in March, it is expected to be valued at more than $20 billion.Founded in 2011, the maker ...

by Nina Zipkin  | February 07, 2017 07:00:00
News and Events

Fil-Am Snapchat Princess Earns Up to $30,000 Per Gig as Brand Endorser

27-year-old Cyrene Quiamco turned her love for art into a thriving multimedia business

A sampling of Cyrene Quiamco (or CyreneQ)'s artwork on SnapchatCyreneQ, Snapchat’s social media princess, is the proverbial girl-next-door; her wholesomeness (reminiscent of her Disney alter egos) is almost an anachronism by today’s standards. Who would think that underneath her ingenue-like personality lies ...

by Mary Verdure Biron-Tolentino  | January 17, 2017 11:00:00
News and Events

Why Instagram Won 2016 and Snapchat Didn't

Here's how Instagram is expanding its reach across different demographics

Instagram shows no signs of slowing down. The service now boasts a whopping 600 million active monthly users, and that last 100 million joined in just the past six months. Instagram’s only real competition is Snapchat. And while the latter may be the ...

by Lesya Liu  | January 04, 2017 12:00:00
Run & Grow

Instagram Observes Snapchat, Does It Better

Get ready to go ”?"live”

Instagram continues to roll out major updates at a rate seemingly close to one per week. While Snapchat's ephemeral nature might have inspired Instagram's original push in the current direction, Instagram is breaking new boundaries. Its latest improvements explore users' fascination with the fleeting ...

by Lesya Liu  | December 30, 2016 12:00:00
Business Ideas

Filipinos making it big in the global tech scene

#PinoyPride in business and technology

In the global stage, Filipinos shine in the entertainment industry. We have actors, actresses and singers who have made us proud with their talents and achievements. But did you know that there are Filipinos who are also making it big in the ...

by Nicai de Guzman  | September 10, 2016 12:00:00
Run & Grow

5 steps to getting you started on Snapchat

The platform is good for business and is more than just a ”?"toy” for younger audiences

Snapchat has seen tremendous growth since launching a few years ago, and at this point, it claims to have more than 9,000 snaps per second, totaling more than 8 billion video views a day. A lot of B2B and B2C businesses now view ...

by Sujan Patel  | September 03, 2016 12:00:00
News and Events

Who are the 10 youngest billionaires on Forbes' 2016 world's billionaires list?

Heirs or startup founders, they hit the billionaire status before turning 30.

Almost all of the billionaires on Forbes 2016 world’s billionaires list are under 30, most of whom are heirs and heiresses of their family’s long-established companies in their respective countries.Snapchat founders Evan Spiegel and Bobby Murphy are the only self-made billionaires who ...

by Elyssa Christine Lopez  | March 08, 2016 07:00:00
Startup Tips

3 other social media platforms you should consider

Reach more people through using these three other social media platforms.

In April 2014, the World Wildlife Fund gave the world an inspiring lesson in social media and wildlife conservation by using Snapchat for its #LastSelfie campaign.The photography app, which allows users to view shared pictures and video for a few seconds before ...

by Deborah Mitchell  | May 13, 2015 01:02:00